Cinema Advertising

Screenvision Appoints Griffin EVP Local and Regional Sales

Fri, 10/12/2018 - 10:56 -- Nick Dager

Screenvision Media has appointed broadcast and placed-based media veteran Gerald Griffin to the position of executive vice president of local and regional sales. With more than 30 years of experience in local sales and marketing, Griffin brings a comprehensive understanding of how to amplify traditional, digital and out of home platforms to support Screenvision Media’s advertising partners. This strategic appointment further underscores Screenvision Media’s ongoing commitment to small business owners and the crucial role they play in strengthening our communities.

Screenvision Supports Feed Our Future Campaign

Mon, 10/08/2018 - 10:03 -- Nick Dager

Screenvision Media has announced its support for Feed Our Future, a powerful new advertising campaign that supports the United Nations World Food Program (WFP), the world's leading humanitarian organization fighting hunger worldwide. The advertisement, which aims to galvanize global cinema audiences into action against global hunger, will air in Screenvision Media theaters across the nation for eight weeks.

Let the Games Begin – To Move

Tue, 09/18/2018 - 12:02 -- Nick Dager

Screenvision Media has teamed up with Xbox to announce the national debut of two new cinematics that utilize immersive MX4D technology in select theatres. Xbox's advertisements will support the October 2 launch of open-world racing game Forza Horizon 4 and Xbox Game Pass, Microsoft's gaming membership. They are the first ads to utilize this technology to provide moviegoers a seat shifting, heart racing advertising experience.

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Screenvision Media
MediaMation

July 27 Means Mission and Moviebill

Wed, 07/18/2018 - 16:18 -- Nick Dager

On July 27 Tom Cruise returns for the sixth time as agent Ethan Hunt when Mission Impossible: Fallout opens in theatres around the country. And on that same opening weekend, patrons of Regal Cinemas will receive their free copies of the third installment of Moviebill, the marketing brainchild of Concourse Media principals Andrew Felts and Matthew Shreder.

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Moviebill
Regal Cinemas

NCM Names Canning VP of Digital Ad Sales

Wed, 06/27/2018 - 11:38 -- Nick Dager

National CineMedia has named Jerry Canning to the new role of vice president, digital ad sales. A digital industry thought-leader with long stints at Facebook and Google, Canning will lead the company’s digital advertising sales efforts and help connect brands to movie audiences through NCM’s digital products including Cinema Accelerator, Noovie ARcade, and Fantasy Movie League.

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