Cinema Advertising

Pearl & Dean Creates Unique Sumotherhood Campaign

Wed, 10/11/2023 - 09:55 -- Nick Dager

To promote the launch of the much-anticipated parody Sumotherhood, only in cinemas from October 13, the UK cinema advertising contractor Pearl & Dean says it has brokered a unique deal between itself, distributor Paramount Pictures UK and drink brand XIX Vodka to create exclusive content, unprecedented access to talent and exciting ways to make advertising culturally relevant for film lovers.

Pearl & Dean Names Damon Westbury CCO of its Ireland Office

Mon, 10/09/2023 - 09:57 -- Nick Dager

The UK cinema advertising company Pearl & Dean announced today that it is strengthening the Irish arm of the business with the appointment of Damon Westbury as chief commercial officer. Pearl & Dean Ireland, which rebranded from Wide Eye Media in 2022, says it is the market leader for cinema advertising in Ireland and has a 100 percent share of the cinema advertising market.

DreamWorks Animation Launches Ad Campaign for Trolls Movie on Exosphere

Thu, 09/28/2023 - 08:51 -- Nick Dager

Sphere Entertainment announced that DreamWorks Animation is the first movie studio to launch a brand campaign specifically designed for the Exosphere – the fully programmable LED exterior of Sphere in Las Vegas – in support of DreamWorks’ action-packed new film in the Trolls musical blockbuster franchise, Trolls Band Together, which hits theatres nationwide on November 17.

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