Last month, the much-anticipated Academy Museum of Motion Pictures opened to the public. Its stated mission is to advance “the understanding, celebration, and preservation of cinema through inclusive and accessible exhibitions, screenings, programs, initiatives, and collections.” The museum and its opening gala received a lot of well-deserved media attention. What hasn’t been so widely reported, however, is the important role that the Dolby family and company have played, and will continue to play, in the museum’s conception, design, and ongoing cinema efforts.
Dolby Laboratories and MegaboxJoongAng (Megabox) today announced a five-year agreement to equip Megabox theaters in Korea with Dolby technologies. With this deal, Megabox will deploy Dolby’s Auditorium Packages, including servers, processors, speakers, and amplifiers, to Megabox Anseong Starfield and Namyangju Hyundai Premium Outlets Space One, making it the first case of Dolby’s Auditorium Packages being installed in all 5.1/7.1 channel screens within a single multiplex.
Muvi Cinemas has opened the first Dolby Cinema in the Kingdom of Saudi Arabia at the U-Walk Boulevard, Arabian Centres in Riyadh.
South Korean exhibitor Megabox has opened that country’s first Dolby Cinema at its Megabox COEX theatre in southern Seoul.
The Directors Guild of America recently completed a total renovation of its flagship motion picture exhibition space at the prestigious DGA Theatre in Los Angeles. Guided by a guild committee of six leading filmmakers, the renewal project has moved the 600-seat theatre to the forefront of cinema technology with the installation of custom-built Dolby Vision laser projection and a Dolby Atmos immersive sound system encompassing more than 70 Meyer Sound cinema loudspeakers.
Movie Tavern by Marcus is a premium theatre concept offering restaurant-style dining and in-seat service for moviegoers. At its new location in the Brookfield Square shopping center in suburban Milwaukee, guests can enjoy dinner and a movie in the premium SuperScreen DLX theatre. It is the first full theatre complex in the U.S. to exclusively feature JBL Sculpted Surround and Dolby Atmos.
The Rochester Institute of Technology, a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at Magic Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
Dolby, Warner Bros., and AMC Theatres today announced that, in celebration of the 20th anniversary of The Matrix, winner of four Academy Awards including Best Sound, audiences across the U.S. can experience the Warner Bros. Pictures’ and Village Roadshow Pictures’ film in the more than 135 Dolby Cinema at AMC locations around the U.S., beginning August 30.
As is widely known, Dolby Atmos immersive sound technology debuted in June 2012 with the release of Disney-Pixar’s hit film Brave. Two years later Dolby introduced its premium large format theatre concept Dolby Cinema, which incorporates Dolby Atmos sound with Dolby Vision high dynamic range images, luxury seating and other custom design features. This month, another Disney-Pixar movie, Toy Story 4, opened in Dolby Cinemas across the globe, one of several high profile films set for release this year. I recently spoke with Dolby’s Michael Archer, vice president, worldwide cinema sales, and Jed Harmsen, vice president, cinema and content solutions about the Dolby Atmos experience and where the technology goes from here.