Movie Tavern by Marcus is a premium theatre concept offering restaurant-style dining and in-seat service for moviegoers. At its new location in the Brookfield Square shopping center in suburban Milwaukee, guests can enjoy dinner and a movie in the premium SuperScreen DLX theatre. It is the first full theatre complex in the U.S. to exclusively feature JBL Sculpted Surround and Dolby Atmos.
The Rochester Institute of Technology, a leading university in Western New York, has upgraded its facilities to include a world-class creative technology and design hub at Magic Spell Studios. The 52,000-square-foot space brings together RIT’s academic strengths in game design and development, film and animation, new media design and more.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
Dolby, Warner Bros., and AMC Theatres today announced that, in celebration of the 20th anniversary of The Matrix, winner of four Academy Awards including Best Sound, audiences across the U.S. can experience the Warner Bros. Pictures’ and Village Roadshow Pictures’ film in the more than 135 Dolby Cinema at AMC locations around the U.S., beginning August 30.
As is widely known, Dolby Atmos immersive sound technology debuted in June 2012 with the release of Disney-Pixar’s hit film Brave. Two years later Dolby introduced its premium large format theatre concept Dolby Cinema, which incorporates Dolby Atmos sound with Dolby Vision high dynamic range images, luxury seating and other custom design features. This month, another Disney-Pixar movie, Toy Story 4, opened in Dolby Cinemas across the globe, one of several high profile films set for release this year. I recently spoke with Dolby’s Michael Archer, vice president, worldwide cinema sales, and Jed Harmsen, vice president, cinema and content solutions about the Dolby Atmos experience and where the technology goes from here.
Odeon Cinemas Group is adding new Dolby Cinema auditoriums at two locations: Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza.
Kinopolis Gruppe today announced that it has opened Germany’s first Dolby Cinema at the renowned Mathäser Palast in Munich. In addition, the Dolby Cinema at Mathäser will have its own entrance as well as a lounge area for film fans to enjoy the refreshments and beverages that will be on offer in a VIP style lounge.
CinemaNext has completed the installation of Pathé Switzerland’s brand-new Pathé Spreitenbach multiplex, located near Zurich. Open to the public since May 9, the 10-screen cinema complex (1,322 seats) has been equipped by CinemaNext Switzerland with 4K laser phosphor projection, Dolby Surround 7.1 and three Dolby Atmos-enabled screens.
At the world premiere of the Avengers: Endgame on April 22 at the Los Angeles Convention Center. Premiere guests enjoyed a stunning presentation of the film in Dolby Vision and Dolby Atmos sound using QSC loudspeakers, amplifiers, and signal processing featuring Q-SYS in a custom-built movie theater.
Next week at CinemaCon, Dolby will highlight a year of global growth that shows no signs of slowing down and will also exhibit a full spectrum of innovative, technologies for cinema exhibition, including the new Dolby Cinema Processor CP950.