Laser Projection

Christie is marking a decade of collaboration with the Shanghai International Film Festival as the event’s exclusive cinema projection partner. “This is the tenth consecutive year that Christie has partnered with the SIFF, which is one of the largest and most prestigious film festivals in Asia, by serving as its exclusive cinema projection partner,” said Lin Yu, vice president, cinema sales for Asia, Christie. “It is an honor for us be associated with the SIFF, supplying our cinema projectors for screening feature films from around the world that are distinguished by their artistic excellence. It is a perfect combination of ‘art and technology’, and we are fully committed to delivering the best possible image on screen that allows all audiences to enjoy an immersive and highly satisfying cinema experience.”

The Laser Illuminated Projector Association reports that as of the end of 2017, the global installed base of high-end RGB laser projectors had reached nearly 700, an increase of nearly 100 percent since 2016, according to industry analysts at IHS Markit. In addition, the analyst firm also reported that, according to industry sales figures estimates, the number of laser phosphor projectors installed in cinemas has now surpassed 10,000; again an approximately 100 percent growth rate over the previous year.

“We wanted to be first to market in Houston with laser projectors,” said Jason Ostrow, vice president of Star Cinema Grill. With the installation of 30 Sony 4K laser digital cinema projectors over three locations, starting with College Station, Texas, Star Cinema Grill is accomplishing their goal. “Houston is becoming a very competitive market, not only with traditional theaters but also dine-in theaters now,” he said. “We need to make sure that with any dine-in theater we open going forward, we’re doing whatever we can to differentiate ourselves. This gives us a true competitive advantage.”