Screenvision and Muvico Expand their Relationship
Screenvision and Muvico Theatres have expanded their relationship through a new long-term agreement. Through the deal Screenvision will continue to serve as the preshow provider and hold the exclusive on-screen preshow selling rights for all Muvico locations. Additionally Screenvision has been granted the right to sell in-theatre promotions to all Muvico locations. The deal with Muvico further solidifies Screenvision’s presence in several top DMAs. Muvico currently owns and operates nine megaplex locations representing a total of 149 screens.