National Cinema Days Attracts 8.5 Million Moviegoers
The second annual National Cinema Day, held this past Sunday, delivered impressive results, attracting nearly 8.5 million attendees, up five percent from last year. The box office saw a 16 percent increase over the previous Sunday. According to Comscore, moviegoers aged 18-24 and 25-34 each made up 22 percent of the National Cinema Day audience, and the next largest age group was 13-17 with 16 percent. Women turned out in slightly higher numbers than men, making up 52 percent of the audience.