Distribution & Exhibition

National CineMedia, Trooh, Partner to Connect with College Students

Tue, 06/29/2021 - 11:46 -- Nick Dager

National CineMedia and Trooh (formerly Rouge Media), a leading U.S. media company connecting brands with millions of consumers on their daily journey out-of-home, are going back to school with a new advertising sales relationship for local and regional advertisers that will allow brands to reach the core Gen Z moviegoing audience demographic beyond the big screen on college and university campuses nationwide.

Polish Cinema First to Offer Payment with the Eye

Mon, 06/28/2021 - 10:14 -- Nick Dager

The Polish technology company PayEye is celebrating one year of market presence and to mark the occasion has added Nowe Horyzonty Cinema in Wroclaw as a partner. It becomes the first cinema in the world with an innovative iris payment system. Until recently, only in films and in the visions of technology enthusiasts was it possible to pay with the ey

New Digital Platform Cinnovate Secures EU Funding

Mon, 06/28/2021 - 10:06 -- Nick Dager

A new digital platform with the working title Cinnovate has secured € 380.000 funding through the European Union programme Cinemas as Innovation Hubs for Local Communities. The effort’s partners include four of Europe’s leading arthouse cinema networks – Folkets Hus och Parker, Folkets Bio (both from Sweden), Access Cinema (Ireland) and Art kino mreža Slovenije (Slowenia) – that together count 308 screens in three territories and will be coordinated by Cologne-based video-on-demand and digital distribution experts Rushlake Media and independent consultant Jan Runge. Additional content and network partners are the Event Cinema Association (United Kingdom), Spielfabrique (Germany) and IMZ International Music + Media Centre (Austria).

Numero Launches European Theatrical Box Office Service

Tue, 06/22/2021 - 11:47 -- Nick Dager

Film technology company Numero today announced the launch of its theatrical box office service into major European markets. The company currently has successful box office collection, aggregation and analytical services in 22 international territories across six continents and has now launched its service in Spain, France and the United Kingdom, with Germany to follow in the coming months.

Enter the Flying Theatre

Mon, 06/21/2021 - 11:30 -- Nick Dager

In the early 1990s, a vast expanse of farmland in central Zhejiang, China, was procured by the Hengdian Group. The goal was to build an expansive film studio and later adding attractions to turn it in a theme park that recreated thousands of years of Chinese history and culture. Today, Hengdian World Studios is known as the largest film studio in the world, spanning over 370 hectares. Hengdian World Studios is always looking to continue to innovate and expand for the 20 million tourists which visit each year. In its latest venture, visitors are plunged into a so-called Flying Theatre, installed inside the Qin Palace set.

Golden Trailer Awards to be Live Streamed July 22

Mon, 06/21/2021 - 11:09 -- Nick Dager

The 21st annual Golden Trailer Awards ceremony will be live streamed from the Niswonger Performing Arts Center in Greenville, Tennessee on July 22. It is an unconventional ceremony that honors excellence in movie marketing, and this year is dedicated in appreciation of all the medical professionals, first responders and frontline workers who kept the country functioning throughout the COVID-19 economic shutdown. The ceremony will be live streamed for industry and film fans alike.

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