Distribution & Exhibition

Doctor Strange Delivers

Wed, 05/11/2022 - 09:18 -- Nick Dager

The Marvel sequel Doctor Strange and the Multiverse of Madness delivered a colossal $449.8 million global opening, according to the latest report from the London-based analytics firm Gower Street. The launch was the second biggest of the pandemic-era behind only Spider-Man: No Way Home, which also featured the character of Doctor Strange (as played by Benedict Cumberbatch). The new hit reportedly tracked just 17 percent behind No Way Home in like-for-like markets. Multiverse of Madness did not release in Russia, due to the ongoing studio boycott of the market following the invasion of Ukraine, and Saudi Arabia, where it was banned.

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Gower Street Analytics

UN, SAWA Launch Don’t Choose Extinction Campaign

Wed, 05/11/2022 - 09:10 -- Nick Dager

The United Nations Development Programme and SAWA Global Cinema Advertising Association today launched an eight-week international cinema advertising aimed at raising awareness of the climate emergency and spurring broader, urgent action to address it. In the 60-second cinema ad, Frankie, a computer-generated dinosaur is seen storming into the UN General Assembly, seizing its iconic podium, and urging stunned-looking dignitaries to avoid the dinosaurs’ fate—extinction—by making changes to tackle the climate crisis.

Fathom, Warner Bros. Showing The Wizard of Oz in Theatres

Wed, 05/11/2022 - 09:02 -- Nick Dager

The incomparable Judy Garland would be celebrating her 100th birthday this June and to honor this special occasion, Fathom Events and Warner Bros. are bringing her unforgettable performance in The Wizard of Oz back to cinemas for a two-day engagement. The film will play in more than 800 theatres nationwide on Fathom’s Digital Broadcast Network on June 5 and 6.

Kathryn Jacob Named President of SAWA Global Cinema Advertising Association

Tue, 05/10/2022 - 08:53 -- Nick Dager

SAWA Global Cinema Advertising Association has announced that Kathryn Jacob OBE has been named president-elect of the global trade body. Jacob will assume the role when Florian Weischer, CEO Weischer.Cinema, steps down after an eight-year term on August 1. She will be the first female president in SAWA’s 68-year history.

PVR Cinemas, Xperia, Bring Immersive Experiences to Cinema Advertising

Mon, 05/09/2022 - 09:58 -- Nick Dager

PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.

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