Distribution & Exhibition

Christie Launches CounterAct Line of Far-UVC Lights

Wed, 10/28/2020 - 10:39 -- Nick Dager

Christie has launched the Christie CounterAct line of commercial UV disinfection products with patented Care222 far-UVC light technology for cinemas, theme parks, museums, sports complexes and other indoor spaces. Unlike comparable products, the Christie fixture uses Ushio’s patented narrowband filtered Care222 excimer lamps that emit far-UVC 222nm light – the only UV technology shown to continuously and significantly reduce pathogens, like coronaviruses, that may also be used while people are present, when used in accordance with specified parameters. Mass production of the new Christie CounterAct fixture starts in January 2021.

Muvi Opens Tenth Cinema in Fourteen Months

Tue, 10/27/2020 - 13:11 -- Nick Dager

Muvi Cinemas is celebrating the inauguration of its 103rd screen in Saudi Arabia this month with the opening of its new theatre in the Mall of Dhahran. The site is the tenth for Muvi Cinemas in 14 months since debuting their first location, having entered the market in 2019 as the Kingdom of Saudi Arabia’s first homegrown theatre chain

Alamo Opens Video Vortex in Austin

Mon, 10/26/2020 - 10:11 -- Nick Dager

One of the victims of the global pandemic was Vulcan Video in Austin, Texas. The store opened in 1985 and quickly acquired a worldwide reputation for its vast curated collection of rare and hard-to-find VHS tapes, DVDs, and Blu-Rays. Alamo Drafthouse has acquired the collection and, once the COVID-19 crisis is over, the lobby of Alamo Drafthouse South Lamar in Austin will be the home of Video Vortex South Lamar, powered by Vulcan Video South.

NCM Joins Digital Place Based Advertising Association

Thu, 10/22/2020 - 12:08 -- Nick Dager

National CineMedia’s new digital out of home group NCM/DOOH group has joined the Digital Place Based Advertising Association. NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences, and the launch of the NCM /DOOH group will further unite brands with the power of movies and engage movie fans anytime and anywhere

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