Business

By George Eyles
Head of Sales
Digital Media Networks
Arqiva Satellite & Media

Where we are today? It’s instructive to look at how and why live events are distributed as they are today. Live events screening is still a relatively new activity for most cinemas. However, it’s one with great promise.

National Geographic Entertainment has acquired The Wildest Dream for distribution in both 35mm and Imax in the United States as well as for Imax and giant-screen theatres throughout the world. Eighty-five years after George Mallory’s final attempt to summit Mount Everest, The Wildest Dream explores Mallory’s obsession with becoming the first person to reach the highest place on Earth. Told through the explorer’s poignant and evocative letters to his wife, Ruth, previously unseen photos and film archive from 1924 (restored from the original nitrate especially for the film), dramatization and a modern-day expedition retracing the original route taken in 1924, Mallory’s incredible adventure lives again.

Barco has completed the first major rollout in Cinedigm Digital Cinema's Phase 2 with Texas-based Premiere Cinema. Premiere has been working exclusively with Barco since 2007 to provide digital cinema to their theatres, with 138 screens deployed to date.