Adorama Rental Company Names Mike Nichols VP Sales and Marketing
Mike Nichols has been named Adorama Rental Company's vice president of sales and marketing. In this role, Nichols will be responsible for building a five-year strategy with a focus on growth and expansion of the company. He will identify new areas of revenue which look beyond the transactional rental business as well as develop services for ARC's high-end digital cinema market with a customer service mindset.