The fifth annual Advertising Week conference convened last month in Manhattan and one of the most interesting panel discussions focused on “how brands are using new media such as in-theatre advertising online and mobile to drive their motion picture integration/partnership programs.” The panel was held at the Nokia Theatre in midtown. Ann Oldenburg of USA Today moderated.
EUE Screen Gems Studios in Wilmington North Carolina has broken ground on the third largest indoor production stage in the United States. EUE Screen Gems Studios’ executive vice president Bill Vassar welcomed 200 guests including North Carolina Gov. Michael Easley North Carolina Senator Julia Boseman and Wilmington Mayor Bill Saffo who all assisted in the groundbreaking ceremony. Chris Cooney COO and president of EUE/Screen Gems was also on hand. With nine stages already in operation Cooney pointed to the investment EUE/Screen Gems has in Wilmington and in the industry.
Dolby 3D Digital Cinema has been selected to present Giant Screen Films' Egypt 3D: Secrets of the Mummies a companion 3D movie experience to the National Geographic touring exhibition Tutankhamun and the Golden Age of the Pharaohs. The King Tut exhibit combines entertainment and educational dynamics delivering a unique and exciting experience to the millions of visitors expected to attend the tour says John Carey vice president of worldwide sales products and services Dolby Laboratories.
Theatrical box office revenues hit a gross record of $9.67 billion domestically in 2007 besting the previous mark of $9.29 billion set in 2002 a recent study shows. SNL Kagan’s “Economics of Motion Pictures” analyzes all films released on 1 000 or more screens from 2003 to 2007 providing 10-year pro forma models based on genre and budget range with varying distribution structures. Included are detailed costs for action animation comedy drama family horror romance sci-fi/fantasy and thriller films.
Twentieth Century Fox Paramount Pictures and Sony Pictures Entertainment have entered into separate non-exclusive digital cinema deployment agreements with Sony Electronics’ Digital Cinema Solutions and Services group. The agreements relate to supplying exhibitors with feature motion pictures in digital form in order to promote the use of digital cinema projection systems. The new agreements will provide certain operational and financial resources to encourage exhibitors to implement digital cinema systems that will feature Sony’s DCI-compliant 4K SXRD projection technology.
Dolby’s Craig Eggers and Jeff McNall discuss digital 3D in movie theatres today. Click here to listen to the conversation.
In a move aimed at taking full advantage of Korea's extraordinary digital infrastructure Warner Bros. this week announced plans to become the first Hollywood studio to make movies available through video-on-demand two weeks before the DVD release in Korea. Thomas Gewecke president Warner Bros. Digital Distribution made the announcement. Korea is the ideal market for us to expand our digital distribution strategy ” says Gewecke.
Rogue Element Films and Band Pro Munich are hosting an all-day demo October 9th of the Sony F35 camera and related technologies at Pinewood Studios in London. The event takes place in the Pool Theatre and in addition to the camera will feature Cooke 35mm lenses Cine-tal LCD monitors Iridas Speedgrade OnSet S.two data capture and Tangent grading panels. The technology will be on display for hands-on viewing from 10:00 a.m. to 4:00 p.m. There will also be presentations and an end-of-day question-and-answer session. Admittance is free. Click here for more information and to register.
Internet-based distributor IndiePix announced its latest collection: a series of adaptations of famous plays and films with a Shakespearian theme. For the first time film lovers and educational bodies can access this new collection which includes such classics as Laurence Olivier's Shakespeare compilation including Henry V (1944) Hamlet (1948) and Richard III (1955). In addition many of the films provide a cultural twist to the story making it unique to the filmmaker's home country.
Vivitek Corporation formally announced its entry into the growing marketplace for high-quality signage visual display and professional presentation products. The company based in Southern California has already begun shipping its first line of DLP projectors and flat screen digital signage offerings. Vivitek has taken a unique industry position of offering only the best-of-breed technology in each category. Its projector line products are all equipped with Texas Instruments' exclusive DLP technology and its digital signage products will all display in LCD technology only.
