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In a cinematic universe expanding with superheroes, the creative challenge for filmmakers is to set newcomers apart from the crowd. The task was doubly important for Bloodshot, the first installment of a new franchise that Sony Pictures plans for characters of comic-book publisher Valiant Entertainment. The studio assigned responsibility to Dave Wilson, an established video game cinematic and trailer director for Blur Studio but first-time feature director, who in turn worked alongside cinematographer Jacques Jouffret, whose credits as a camera operator include Deepwater Horizon and Transformers: The Last Knight, and as a DP include The Purge and Mile 22.

The current pandemic has placed critical pressure on the global cinema community with the exhibition sector in most major markets being forced to shut down as governments seek to prevent the spread of the virus by limiting mass gatherings and social interactions. The London-based trade group Cinema Technology Community has offered steps to take to safely close movie theatres and what measures should be taken when reopening once the COVID-19 crisis passes.