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Given the state of the motion picture business today it hardly seems possible that in 2010 a significant number of movie theatres were still running film projectors and that many exhibitors were reluctant to make the transition to digital cinema technology. A lot has changed in the past ten years – digital cinema’s second decade – change that was driven almost entirely by new technology. While predicting what the next decade will bring is all but impossible, I feel safe in saying that moving forward the exhibition business will be increasingly interactive, immersive and local. I also feel safe in saying that eSports and content from companies such as Netflix will both play major roles in exhibition before the new decade comes to a close. And China’s role in all of this seems all but certain to get even more complicated. But let’s begin our look back at the past decade with Avatar, the movie that arguably jumpstarted everything.