NCG Cinema today unveiled their 26th location in the United States, a brand new, eight-screen theatre in Alton, Illinois. The theatre is one of the first new theatres to be constructed and open in the country following the COVID-19 pandemic lockdown. The new NCG Cinema Alton is designed with more than 850 ultra-plush luxury recliners and the Dolby Digital Sound experience.
"We wanted to create an experience for moviegoers in Alton and in the Greater St. Louis area," said NCG CEO Jeff Geiger. "This new theatre features our latest technology. It is designed to give movie fans an immersive two-hour vacation from daily life. We designed this theatre before COVID but built it to meet demand and help drive the recovery of the theatre industry."
The new NCG Cinema Alton also includes a multi-million-dollar custom ventilation and filtration system that exceeds industry standards and is designed to continuously clean the air throughout the entire building. Team members will also disinfect high-touch surfaces every 30 minutes with medical-grade sanitizers, all designed to give the public increased peace-of-mind as they join NCG Cinema Alton to watch a movie in-person. Face masks will be required, and NCG will comply with local guidelines for social distancing.
"This theatre is something our community has been craving for years," said Alton Mayor Brant Walker. "It gives the public a chance to take a break from the current stresses we all face and enjoy a show. NCG and this theatre also create dozens of jobs critical to our local economy."
NCG Cinema Alton has also been busy reimagining the theatre food experience, taking items like popcorn and soft drinks from behind the counter and giving guests the ability to fill and refill their own popcorn and soft drinks.
NCG Cinema Alton opens today with the premiere of the blockbuster Godzilla vs. Kong in multiple theatres.
Neighborhood Cinema Group www.ncgmovies.com