Immersive Entertainment

Cineplex is Raising a Rukus

Tue, 09/19/2017 - 11:35 -- Nick Dager

Cineplex has installed ten D-Box immersive virtual reality motion seats and systems in its Scotiabank Theatre in Ottawa, Canada. Construction is expected to begin shortly, with plans to open this fall with the Canadian premiere of a first-of-its-kind animated VR motion experience. Created and produced by The Virtual Reality Company, Raising a Rukus takes viewers on a series of magical adventures with a brother, sister and their mischievous pet dog named Rukus.

4DX Reaches 400 Screen Milestone

Fri, 09/08/2017 - 12:27 -- Nick Dager

CJ 4DPlex today announced that its 4DX technology is now available in 400 theatres around the world. The opening of its 400th location makes 4DX the fastest-growing premium cinema format, having reached this milestone in seven-and-a-half years following its debut in 2009. The 400th 4DX location is officially launching today at Wanda Cinemas in Tiantongyuan, Beijing, China, with the screening of Spider-Man: Homecoming – an ideal showcase for an innovative film technology that features motion seats and environmental effects such as rain, fog and various scents.

Kingsman Releasing in ScreenX

Thu, 08/24/2017 - 12:27 -- Nick Dager

ScreenX, the world’s first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, has announced that Twentieth Century Fox’s Kingsman: The Golden Circle will be available in the immersive format. In addition to opening in ScreenX, the film will be made available for bookings on nearly 400 4DX screens in 49 countries around the world.

D-Box Renews Ecco Cine Supply Resale, Distribution Agreement

Wed, 08/02/2017 - 12:26 -- Nick Dager

D-Box Technologies has renewed its resale and distribution agreement with Ecco Cine Supply and Service. Under the new two-year agreement, Ecco has been granted the rights to resell and distribute D-Box motion-cueing technology to exhibitors in Europe. As a longstanding agent in sales, installation and technical support for D-Box products, Ecco has an in-depth understanding of the unique immersive motion technology and the advantages it has for exhibitors and moviegoers.

CJ 4DPlex Reports Early 2017 Box Office Success

Wed, 08/02/2017 - 12:23 -- Nick Dager

CJ 4DPLex says it closed out a successful first half of the year with record-breaking 4DX attendance and box office revenue. According to the company, from January 1 through June 30, more than 9.3 million 4DX moviegoers helped generate close to more than $110 million at the worldwide box office, the best half-year performance since the company launched 4DX in 2009.

Moviegoers Prefer Immersive Seating, CJ 4DPlex-Funded Survey Says

Fri, 07/07/2017 - 11:38 -- Nick Dager

Kantar Millward Brown, a specialized consumer research firm, and 4D cinema seating company CJ 4DPlex have announced the results of jointly conducted research entitled Consumer Perception Trends of Global Cinema. The results of the study, conducted in June 2017, are based on 3,000 consumers across the United Kingdom, Japan, and China who watch movies in cinemas more than twice in a year in their given location. The research has found a significant global preference for 4DX technology over traditional movie viewing.

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