Cineplex has installed ten D-Box immersive virtual reality motion seats and systems in its Scotiabank Theatre in Ottawa, Canada. Construction is expected to begin shortly, with plans to open this fall with the Canadian premiere of a first-of-its-kind animated VR motion experience. Created and produced by The Virtual Reality Company, Raising a Rukus takes viewers on a series of magical adventures with a brother, sister and their mischievous pet dog named Rukus.
DTS will reach the 100th theatrical title exhibited in its DTS:X immersive audio with the September 15 release of Lionsgate’s American Assassin, directed by Michael Cuesta and starring Michael Keaton, Taylor Kitsch and Dylan O’Brien.
CJ 4DPlex today announced that its 4DX technology is now available in 400 theatres around the world. The opening of its 400th location makes 4DX the fastest-growing premium cinema format, having reached this milestone in seven-and-a-half years following its debut in 2009. The 400th 4DX location is officially launching today at Wanda Cinemas in Tiantongyuan, Beijing, China, with the screening of Spider-Man: Homecoming – an ideal showcase for an innovative film technology that features motion seats and environmental effects such as rain, fog and various scents.
The Guitammer Company has partnered with CBS Films for the release of American Assassin in theatres nationwide September 15. The film can be seen in the more than one hundred auditoriums that are already equipped with Guitammer ButtKicker seats.
ScreenX, the world’s first multi-projection system that provides a 270-degree panoramic film viewing experience within a theatre setting, has announced that Twentieth Century Fox’s Kingsman: The Golden Circle will be available in the immersive format. In addition to opening in ScreenX, the film will be made available for bookings on nearly 400 4DX screens in 49 countries around the world.
CJ 4DPlex announced today that it has equipped the Hollywood Megaplex Gasometer with 4DX immersive seating, making it the first Austrian cinema with the technology. The theatre opened August 2 and is part of the company’s previously announced partnership with Hollywood Megaplex.
Guitammer Company has installed its ButtKicker cinema system in two auditoriums totaling 310 seats in the newly remodeled MCL Cinemas at Telford Plaza in Hong Kong
D-Box Technologies has renewed its resale and distribution agreement with Ecco Cine Supply and Service. Under the new two-year agreement, Ecco has been granted the rights to resell and distribute D-Box motion-cueing technology to exhibitors in Europe. As a longstanding agent in sales, installation and technical support for D-Box products, Ecco has an in-depth understanding of the unique immersive motion technology and the advantages it has for exhibitors and moviegoers.
CJ 4DPLex says it closed out a successful first half of the year with record-breaking 4DX attendance and box office revenue. According to the company, from January 1 through June 30, more than 9.3 million 4DX moviegoers helped generate close to more than $110 million at the worldwide box office, the best half-year performance since the company launched 4DX in 2009.
Kantar Millward Brown, a specialized consumer research firm, and 4D cinema seating company CJ 4DPlex have announced the results of jointly conducted research entitled Consumer Perception Trends of Global Cinema. The results of the study, conducted in June 2017, are based on 3,000 consumers across the United Kingdom, Japan, and China who watch movies in cinemas more than twice in a year in their given location. The research has found a significant global preference for 4DX technology over traditional movie viewing.