Immersive Entertainment

Regal Opens World’s Largest 4DX Cinema

Fri, 03/01/2024 - 09:19 -- Nick Dager

Regal announced today that it has opened the world’s largest 4DX auditorium in the world opened at its Regal Times Square cinema in the heart of New York City. CJ 4DPlex's 4DX premium format utilizes more than 21 unique motion and environmental effects like vibration, water, wind, lightning, and scents enhancing the moviegoing experience. CJ 4DPlex and Regal have achieved a remarkable milestone with the new 4DX theatre by expanding the capacity with a record-breaking 296 seats, more than double the average amount of seats in a standard 4DX theatre.

Shaking Up Cinema Advertising

Wed, 01/17/2024 - 11:44 -- Nick Dager

In the UK, a media first, the Royal Air Force has become the first advertiser to partner with Cineworld as the sole sponsor of the cinema chain’s 4DX format. The spot has been specially adapted into CJ 4DPlex’s 4DX format, which is available across 34 Cineworld cinema sites. The enhanced version of the ad will run in the Gold Spot premium position across all 4DX enabled screens. The non-4DX ad will run simultaneously across the rest of Digital Cinema Media’s estate.

Migration First Animated 3D Film Released in ScreenX

Tue, 12/19/2023 - 12:21 -- Nick Dager

Illumination, the leading producer of event-animated films including the global blockbuster The Super Mario Bros. Movie and the Minions, Despicable Me and Sing franchises, announced today that Illumination’s action-packed new original comedy, Migration, will be the first-ever major 3D animated feature to premiere worldwide in the CJ 4DPlex 270-degree panoramic ScreenX format.

Kinepolis Group Expands CJ 4DPlex Partnership with 21 New ScreenX Auditoriums

Tue, 12/19/2023 - 10:36 -- Nick Dager

The Kinepolis Group has expanded its longstanding partnership with CJ 4DPlex to include 21 more ScreenX auditoriums across Europe and North America. The Kinepolis openings bring the cinema chain’s total of ScreenX screens to 26. Kinepolis already boasts five ScreenX theaters across Europe. This expansion will give Kinepolis the largest ScreenX footprint in all of mainland Europe.

Pages

Subscribe to Immersive Entertainment