B&B Theatres, the sixth largest theatre chain in North America, is adding five additional CJ 4DPlex ScreenX auditoriums across the U.S., for a total of seven by 2020. The companies partnered last year to introduce the largest ScreenX system in the world, a screen that is more than four stories tall and seven stories wide, offering moviegoers one of the most premium, immersive viewing experiences in history.
THX has released a new Deep Note trailer to commemorate the company’s 35th anniversary. In addition to the visual celebration and surprises, the trailer offers a deeper immersive audio experience with THX Spatial Audio three-dimensional sound over headphones or earbuds.
The Star Cinema Grill in Richmond, Texas, a Houston suburb, made history in June when it installed the largest Samsung Onyx LED Cinema Screen in North America. Now that a few weeks have passed, I wanted to get a sense of how the screen was working, how moviegoers were responding to it and, also, to learn more about the challenges that went into installing such new technology. To do that I spoke with several of the key players involved in the selection, purchase, installation and operation of the Onyx screen.
French multiplex company CGR Cinemas has announced that the first ICE Theatre in the United States will be debuting this fall at Regal L.A. Live: A Barco Innovation Center in downtown Los Angeles. The ICE (Immersive Cinema Experience) Theatre concept launched two-and-a-half years ago, combining state-of-the-art design and excellence in sound and image technologies with the revolutionary ICE sensorial experience.
The Star Cinema Grill of Richmond, Texas has become the second movie theatre in North America to install a Samsung Onyx LED Cinema Screen. And in true Texas style at 46-feet wide, it’s the largest Onyx screen in North America.
Odeon Cinemas Group is adding new Dolby Cinema auditoriums at two locations: Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza.
Samsung has announced four new locations to be opened in Europe, two in Spain, one in Ireland and one in Romania. Two screens will be installed at Odeon Multicines in Spain. The company’s Plaza de Armas, Seville location will be the first to open in September with a 10-meter screen, followed by the CC San Vicente, Alicante location with an Onyx 14 meter, opening by October. This will be the first 14 meter screen installed in Europe. Both installations will be completed by Ingevideo and Equipo de Cine.
ScreenX, the panoramic format from CJ 4DPlex, has grossed $22 million in the worldwide box office in five months, surpassing its own box office record from the same time last year. This marks a 85 percent surge in box office gross and the fastest record-breaking milestone in the history of the innovative format. Spider-Man Far From Home is scheduled to release in ScreenX on July 5th.
Sony Pictures has announced that Spider-Man: Far From Home will be released in the 270-degree panoramic ScreenX format on July 2nd. It marks the first Sony Pictures film to be converted into ScreenX. Previously Sony Pictures released Spider-Man: Into the Spider-Verse in 4DX, another immersive cinema technology from CJ 4DPlex. The new Spider-Man will also be available in 4DX.
B&B Theatres, the sixth largest theatre chain in North America has added four ScreenX theatres and 10 Grand Screen premium large format rooms, bringing to 29 the total number of auditoriums with DTS:X sound. The installations were part of DTS’s partnership with GDC Technology.
