AMC Theatres, the largest theatrical exhibitor in the United States and the world, today announced the completion of the upgrade to Laser at AMC projection technology at nearly all AMC locations in the greater Chicagoland area. Chicago is one of the first markets in the AMC circuit to receive this projection upgrade to Laser at AMC technology, powered by Cinionic.
AMC announced an agreement with Cinionic in early 2022 to install laser projectors in 3,500 of its U.S. auditoriums through 2026. The laser projection equipment and associated auditorium enhancements powering Laser at AMC at the 3,500 auditoriums have an estimated value of around a quarter of a billion dollars, with minimal upfront capital investment from AMC.
AMC River East 21 and AMC Dine-In 600 North Michigan 9 are now enabled with laser projection technology from Cinionic, along with twenty additional AMC theatres in the Chicago metropolitan area:
The company says Laser at AMC reinforces AMC as the leader in premium theatrical exhibition experiences and signals a significant AMC commitment to the future of movie-going, on-screen presentation, and the company’s dedication to Make Movies Better. The move to laser projection offers a more environmentally friendly way to present movies with less waste, including the elimination of the use of disposable xenon bulbs, and a significant reduction in energy usage.
AMC Entertainment www.amctheatres.com
Cinionic www.cinionic.com