B&B Theatres selected GDC Technology’s SR-1000 Standalone Integrated Media Block with built-in cinema audio processor for the Red Oak luxury entertainment center. Ten of the auditoriums offer moviegoers GDC’s surround sound while the theatre’s two premium large format auditoriums, Grand Screen and Grand Screen with ScreenX will offer guests the ultimate audio experience featuring DTS:X for IAB immersive sound.
The two premium large format auditoriums feature GDC’s exclusive DIVE Dynamic Lighting designed to enhance the pre-show entertainment. In addition, B&B installed GDC’s latest audio systems including the AE-6703 AES67/AES3 32x32-channel bidirectional converter and the Espedeo DAC series digital-to-analog audio converters, the DAC-2816 and DAC-2832.
The new B&B Red Oak 12, which opened on March 21 is the first of its kind in the state of Texas and offers combinations of amenities unparalleled anywhere in the marketplace. The moviegoing audience can comfortably watch movies in 12 auditoriums with laser projection and heated leather seats, including Max Relax, which are wide chaise lounge chairs in the front row of every auditorium. Additionally, B&B introduced the company’s signature Grand Screen premium auditorium and Grand Screen with ScreenX, both with DTS:X for IAB immersive audio. In addition, B&B introduced other concepts, such as screenPlay!, a children’s auditorium devoted solely to family entertainment, 4DX motion seats, and the Lyric, an intimate, luxurious environment. Red Oak is also home to B-Roll Bowling, the Outtakes Arcade (featuring a climbing wall), Pickleball and Bocce Ball courts, and Sterling's restaurant.
“The Red Oak location is the family’s vision for a total luxury entertainment experience brought to life,” said Brock Bagby, president, chief content, programming, and development officer for B&B Theatres. “We built what we believe is the most unique experience in the cinema industry. We chose GDC since they have always exceeded our expectations by being one of the most trusted names in the industry with reliable products and an unwavering passion to constantly improve the experience. We rely upon GDC products at every location, with no exception.”
B&B Theatres is a family-owned exhibition company headquartered in Liberty, Missouri. B&B opened its first theatre in 1924 in Salisbury, Missouri, and is known for introducing new concepts and innovations to provide the best possible moviegoing experience at all its cinemas. B&B Theatres is the 5th largest theatre chain in America and including the three locations under construction, operates 550 screens at 57 cinema locations in 15 states. B&B also operates 64 bowling lanes, 231 redemption arcade games, and three distinct restaurant brands across multiple locations, called the Marquee Bar & Grille, Sterling’s, and Johnnie’s Jazz Bar & Grille. B&B is proud to be celebrating 100 years in business this year under the same family ownership, and four generations of family involvement.
“B&B Theatres and GDC are longtime partners with a common goal to wow audiences with technologies and amenities that no other theatre offers,” said Annie Wang, president of GDC Technology USA LLC. “We have watched B&B grow over the last 10 years to become one of the leading circuits in the domestic marketplace. We are proud to be a part of the B&B family and congratulate them for building a lifelong vision to truly entertain everyone.”