CGV Mars Cinema Group has selected GDC’s SR-1000 Standalone Integrated Media Block to upgrade its projection systems to the latest digital cinema media server technology.
CGV Mars Cinema Group was established in 2001 with the philosophy to create a different and unique movie experience in Türkiye by combining technology and comfort with a service approach that is beyond expectations. The company follows the developments in cinema technologies and brings these innovations and amenities to Turkish audiences before others to offer maximum cinema experience for its guests. CGV Mars is best known as a pioneer in the region offering a diverse range of options to their guests including various Premium Large Format and Premium screens, kids’ themed rooms, and boutique spaces.
The CGV Mars replacement strategy involves the replacement of legacy media servers. In this collaboration, CGV Mars involves the replacement of 150 media servers with GDC’s SR-1000 IMB and it will be facilitated by Cinema Next, which will also provide ongoing technical services for the duration of the deployment.
CGV Mars digital cinema team says, “At CGV Mars, we select our vendor partners based on the company’s reputation and the quality of their products and services. We are happy to add the GDC brand and expand our technological inventory with their leading-edge products and customer service, but the most important factor was they honestly care about the cinema industry, Besides the quality and reliability of their products, we were impressed by the fact the entire GDC staff has the same passion as the Mars team to continually deliver an extraordinary and memorable guest experience.”
“We are dedicated to providing our customers with the best available products and service,” said Adam MacDonald, European sales manager, GDC Digital Cinema Technology Europe. “We are delighted that Mars recognizes our IMB technology will provide them with a reliable solution to improve the guest satisfaction. We are proud to serve the Mars family and look forward to working together to spread their vision across Türkiye.”
CGV Mars received the prestigious International Movie Theatre Group of the Year Award from UNIC (the International Union of Cinemas). According to UNIC, CGV Mars is ranked number five in their 2023 Giants of Exhibition: Europe Listing with 783 screens across 90 sites and ranked number one in Türkiye.