CineNova and Imax Corporation today announced a new partnership to install four new Imax with Laser systems in Turkey. This agreement is the first collaboration between the two companies and will bring the first-ever premium Imax with Laser systems to the country, marking a significant milestone for the market.
The deal will bring the Imax Experience to several key cities across Turkey, including Istanbul and Ankara, with installation for two of the locations scheduled to commence in 2024, and the remaining two set to open in 2025 and 2026.
"At CineNova, our mission has always been to provide our audience with the service level and quality that cinema truly deserves," said A. Hakan Askar, CEO of CineNova. "With the experience accumulated over the years by the CineNova team, we are dedicated to transforming the cinema landscape in Turkey once again. We are excited to contribute to the Turkish cinema industry with the best technology available, coupled with the best operations management possible – this partnership with Imax exemplifies our dedication to providing our patrons with unforgettable cinematic experiences."
"Turkey is exemplary of the growth opportunities at hand for Imax around the world; it is a market with a passionate moviegoing audience where Imax is breaking box office records with significant room to grow our footprint," said Rich Gelfond, CEO of Imax. "We're excited to join forces with CineNova, a new and ambitious player bringing fresh energy to the Turkish exhibition landscape, to offer Imax with Laser to the country for the first time."
Imax has been operating in Turkey since 2000 and currently has eight locations in the country. This new deal with CineNova represents a 50 percent increase in Imax's presence in the country.