Cineplex Digital Media has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of highly desirable shopping destinations across Canada.
CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centers, including landmark destinations such as CF Toronto Eaton Centre, CF Pacific Centre in Vancouver, CF Chinook Centre in Alberta, CF Rideau Centre in Ottawa, and CF Carrefour Laval in Quebec.
CDM will provide Cadillac Fairview with innovative digital signage network solutions by leveraging its expertise in creative, experience design, data, and analytics. As part of this agreement media sales will be managed through Cineplex Media, bolstering its out of home shopping network to 89 premium shopping destinations across the country. This includes nine of the top ten busiest mall locations in Canada, placing key messaging in front of over 680 million shoppers annually.
CDM's industry leading approach will enable Cadillac Fairview to maximize media revenues, enhance shopping experiences with digital solutions and harness the power of data to understand and influence the consumer journey.
"We have a long-standing history with Cadillac Fairview as many Cineplex theatres are part of their key Canadian shopping centers. As their trusted digital signage and media partner, with exclusivity to sell advertising in common spaces within CF's malls, we will further support their goal of delivering world-class customer experiences with our innovative, data-led out of home solutions. The addition of Cadillac Fairview's high-quality network of shopping centers will accelerate growth in our in-mall digital media network," said Fab Stanghieri, executive vice president and managing director of media, Cineplex.
"As we continue to invest in first class media assets across the country, we are thrilled to expand our partnership with Cineplex as our Digital Sign and Media provider," said Jason Anderson, senior vice president of brand & marketing, Cadillac Fairview. "Our partnership with CDM is an important step in achieving our goal of building the most sought-after digital media network in Canada."