PVR Inox has launched a brand campaign called Fresh Dekho, Bada Dekho. The exhibitor sees it as a positive step towards reviving the magic of cinema-going in India. In an era where streaming platforms have gained popularity, this campaign is designed to remind people of the unparalleled experience offered by watching movies on the big screen.
The campaign’s message is clear – watching movies in cinemas allows audiences to relish the freshness and excitement of a new release. By emphasizing the loss of spice and the missed conversations and hype that come with waiting for movies to release on smaller screens, PVR Inox effectively taps into the nostalgia and joy associated with the grand silver screen.
The choice of creating five interactive films centered around relatable scenarios further adds to the campaign’s appeal. Films like Kitty Party ka Scandal and Captain ka Rahasya resonate with audiences, enticing them to experience the thrill of these stories on the big screen first-hand.
Additionally, the involvement of talented directors, Siddhant Tiwari and Titus Upputuru, ensures a high-quality cinematic experience worthy of the grandeur they aim to celebrate.
While acknowledging the shift in consumer behavior due to the pandemic, PVR Inox recognizes the importance of encouraging audience members to step out of their homes and reengage with the magic of cinema. The shared experience of watching a film in a theater not only creates lasting memories but also strengthens our connections with others.
Through this campaign, PVR Inox hopes to demonstrate its commitment to rekindling the excitement and nostalgia associated with a new film release in cinemas.