One of the most significant developments following the merger of two of the Indian film Industry’s leading companies is the fact that PVR Inox Pictures will now be distributing Bengali films across the country, in addition to Hindi cinema.
This development will provide the Bengali film industry an unprecedented pedestal owing to the collaboration of these two mega exhibition brands. The alliance between PVR Inox Pictures and the Bengali film fraternity, which includes Dev's Byomkesh O Durgorahasya and a number of other key titles from Bengali production houses, has the potential to revolutionize the movie industry.
PVR Inox Pictures CEO Kamal Gianchandnani said, “As we begin the distribution of Bengali films, this pivot represents a profoundly important turning point for us. The Bengali film industry is one of India's most thriving and vibrant segments of the film business and our collaboration is all set to leave an incomparable legacy.”
PVR Inox COO Deepak Sharma added, “This collaboration is poised to catapult the industry to greater heights in the near future. We have always been supporters of the Bengali cinema, and this is a promising and positive step in the right direction.”
To commemorate the association, PVR Inox Pictures hosted a special celebration with the biggest names in the Bengali film fraternity in attendance, includingDev, Nispal Singh Rane, Shiboprosad Mukherjee, Nusrat Jahan, Yash Dasgupta, Birsa Dasgupta, Neel Ratan Dutta, Firdasul Hasan, Shyam Sundar Dey, Atanu Roychowdhury, Abhijeet Sen, Navin Choukhani, Ankush, Oindrilla and Arindam Sil, along with the company of prominent names from the entertainment media in Bengal.
Representatives of EIMPA and well-known exhibitors from the State of Bengal also attended the event.