Southern Theatres has selected Showtime Analytics to provide it with an operational data platform and customer communication system. Southern Theatres, a top 20 theatre circuit in the United States, operates 18 multiplexes with 266 screens across the states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Texas.
Southern needed a way to align their whole team on sales metrics and operational key performance indicators, while delivering a superior guest experience that keeps their customers coming back to their theatres. Southern was no stranger to using data to help strategically fuel their growth, having previously developed some internal analytics programs to help it gain insights into their point-of-sales data.
“The team at Showtime has demonstrated an understanding of the key drivers of our industry and have provided desktop and mobile based tools to help us make timely and strategic decisions for our business,” said Southern president and COO Ron Krueger. “Their products have evolved quickly as our industry has evolved in these challenging times, and their cost-effective solutions will help us continue to support and grow our business.”
The Showtime Data Platform provides customers with a cloud based managed data analytics solution to automatically bring all key data sources together in one single location.
“The Showtime solution gives us a way for our management and theatre teams to consolidate and evaluate sales data and benchmark our performance in our markets. Having this ability and being able to elevate our guest interaction and engagement will really help us to grow our business," Krueger added.
Larry McCourt, who leads business development for Showtime in the domestic market said, “Southern Theatres has a true understanding of how to deliver a superior guest experience through getting to know their customers and keeping them loyal to their brands. Having worked closely with the team over the last few months and seeing how harnessing the power of data is helping them to stay competitive and grow their footprint, I am excited to bring our partnership to the next level and to see the results this will deliver to their bottom line.”