Trafalgar Releasing, Gimme Sugar Productions, and Submarine Entertainment announced plans today to bring Hate to Love: Nickelback, a feature-length documentary film about one of Canada’s most iconic and globally celebrated rock bands, to cinemas worldwide for two nights only on March 27 and March 30. The feature-length documentary will be distributed to more than 1350 locations across 30 countries.
Premiering last September at the Toronto International Film Festival, Hate to Love: Nickelback tells the authentic story about the band from their humble beginnings in Hanna Alberta, to their explosive global success in 2001 and the highs and lows that followed.
Directed by Leigh Brooks and produced by Ben Jones, the film celebrates the loyalty of Nickelback fans and delves into the years of online vitriol while exposing the personal impact it had on each of the band members. The film also unveils the rock groups decision to return after a five-year break with a new record and a hugely successful sold-out tour, finding themselves riding a sudden wave of online love that has introduced their music to an army of new fans and audiences worldwide.
“Nickelback has been such an influence on our music culture throughout the years,” said Kymberli Frueh, senior vice president of programming and content acquisitions at Trafalgar Releasing. “We are thrilled to bring the story of their journey to stardom and the importance of their passionate fans’ support through the decades to cinemas worldwide.”
In a statement the band members said, “We are very excited to finally bring this film to theatres this Spring. It’s been a long road to get this project across the finish line and we must thank Ben Jones and Leigh Brooks for all of their hard work. We hope everyone enjoys our story, fans, friends or otherwise.”
Hate to Love: Nickelback offers fans and audiences 90-minutes of translucence – an unvarnished and emotionally revealing look into the career of one of the world’s biggest rock bands. Combining never-before-seen archival footage, concert footage, interviews and enthusiastic celebrity advocates like actor Ryan Reynolds and Smashing Pumpkins’ Billy Corgan, Nickelback’s Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair don’t shy away from the band’s topsy-turvy legacy as they share compelling and real-life stories alongside life-changing moments that have never-before been divulged publicly.
In a statement Ben Jones and Leigh Brooks said, “We are both really excited to finally share this film with the fans around the world in such a huge and special theatrical event. We think their patience will be worth the wait. It’s been a huge personal journey for us both and we thank the band too for letting us dig a little deeper than they expected!”
Trafalgar Releasing www.trafalgar-releasing.com