Movie theatres are getting bigger again and exhibitors have learned that audiences are willing to pay for the kind of immersive entertainment that simply can’t be duplicated in the typical home theatre. This trend has only increased the demand that the audio match, or even surpass, the quality of the images on the big screen. Cinema sound has never been bigger or more important. Understanding that, Digital Cinema Report reached out to key manufacturers to learn what developments in sound technology they’ll be highlighting when the exhibition industry gathers next month at CinemaCon 2016 in Las Vegas. In part three of this ongoing series, I spoke with Patrick Artiaga, director, business development, audio solutions, Christie Digital Systems to get his perspective.
Christie Vive Audio system
Christie, the world’s dominant brand in the digital cinema projection market, has introduced Christie LA3S line array surround speakers. Another industry first for Christie, the new surround speakers expand the company’s innovative Christie Vive Audio cinema sound solution that was announced on July 17. Krikorian Premiere Theatres’ Buena Park Metroplex 18 in California is the first deployment of a complete Christie Vive Audio cinema sound system in an auditorium powered by Dolby Atmos.