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George’s Lorcan Finnegan has directed a new campaign for Electronic Arts and Team One that offers a whimsical take on the life-altering power of the new match-3 game Bejeweled Stars. In one of four spots, a man finds escape from his wife’s boring television show in a game of Bejeweled Stars. He matches a set of tiles and suddenly everything around him changes. His gauche apartment is transformed into curling arena, lit like a disco dance hall. His wife and dog furiously sweep the ice as he rides a giant curling stone toward a goal. The campaign tagline is Go to your Shiny Place.

Futuresource Consulting recently hosted its latest New Content Horizons event, #Newcontent2016, in Hollywood. There, a group of entertainment industry executives explored business opportunities across the home entertainment and broadcast arena. The importance of content was discussed together with cutting edge services, platforms, hardware and technologies, with the goal of projecting a collective vision of the future digital entertainment landscape.

At the start of National CineMedia’s fifth annual upfront event at the AMC Lincoln Square movie theater on Wednesday, the company’s new CEO, Andy England, posed a rhetorical question: “Why do Millennials love the movies?” The answer, he said, is that “opening weekend for movies are, by definition, culturally relevant. Millennials want to see films as they are released because it puts them in the know. It gives them social currency. Having a point of view on Deadpool or the Jungle Book, or being excited about Bad Moms, is to be part of the narrative or to be woven into the fabric of popular culture.”

Vista Group has signed Jinyi International Cinemas following a project piloting Vista Entertainment Solutions software in 19 of its cinemas over the past several months. Jinyi is the third largest cinema exhibition chain in China with 138 cinema sites across southern and eastern China. For VES, Jinyi is the second large-scale chain that the company has secured in China in the last 18 months following Dadi Digital Cinema in 2014.