National CineMedia is pioneering interactive augmented reality gaming in theaters this spring with the launch of Noovie ARcade, a companion app to NCM’s Noovie pre-show and Lobby Entertainment Network. Noovie ARcade is available in the iOS and Android app stores. NCM expects it to be rolled out nationwide this spring on over 20,600 screens in 1,700 theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theater chains.
In advance of the December 15 release of Disney’s Star Wars: The Last Jedi, National CineMedia is now presenting an exclusive behind-the-scenes look at the making of the movie as part of its revamped preshow Noovies. The content is part of NCM’s Noovie Backlot series. For Steve Ochs, NCM’s senior vice president, marketing and creative, this is all part of his overall effort to re-imagine the preshow experience.
This weekend in more than 20,600 screens in 1,700 U.S. movie theaters National CineMedia will launch its revamped pre-show, Noovie. The Walt Disney Studios has signed on as the premiere studio for new Noovie Backlot segments through June and will offer a unique behind-the-scenes look at upcoming films from Disney, Pixar, Marvel Studios and Lucasfilm, including Coco, Star Wars: The Last Jedi, Black Panther, A Wrinkle In Time, Avengers: Infinity War, Untitled Han Solo Star Wars Anthology Film and The Incredibles 2.
At its sixth annual upfront event at the AMC Lincoln Square movie theater in New York, National CineMedia announced plans to re-imagine its cinema pre-show and launch new digital channels for movie audiences.
National CineMedia has partnered with Twitter and Disney to feature Rogue One trailer assets and fan tweets on NCM's Lobby Entertainment Network of screens strategically located near the box office and other high-traffic lobby locations in select movie theatres nationwide. “This is our way of reimagining the lobby experience,” said NCM president Cliff Marks.
Bow Tie Cinemas has signed on to become National CineMedia’s newest affiliate. Beginning in the first quarter of 2017 Bow Tie’s 43 theaters with 271 screens in Colorado, Connecticut, Maryland, New Jersey, New York and Virginia will become part of America’s Movie Network.
National CineMedia has created a new Affiliate Partnerships team dedicated to serving the needs of its more than 40 movie theater affiliates nationwide. Veteran NCM executive Stacie Tursi has been tapped to lead the team in the new role of senior vice president of Affiliate Partnerships, based in the company’s Centennial, Colorado headquarters. Tursi will report directly to NCM president Cliff Marks, who will be taking a more active role working with NCM’s affiliate partners going forward.
Calling it a new frontier in cinema advertising Airbnb, the world’s leading community-driven hospitality company, is taking its Live There campaign to theaters this weekend. The split-screen experience debuted during 3D showings of summer blockbusters Finding Dory, Independence Day: Resurgence, and The Secret Life of Pets in the UK only. Moviegoers will have a first-of-its-kind, immersive experience that contrasts standardized mass tourism with the unique moments of travel and authentic experiences only possible while traveling on Airbnb.
At the start of National CineMedia’s fifth annual upfront event at the AMC Lincoln Square movie theater on Wednesday, the company’s new CEO, Andy England, posed a rhetorical question: “Why do Millennials love the movies?” The answer, he said, is that “opening weekend for movies are, by definition, culturally relevant. Millennials want to see films as they are released because it puts them in the know. It gives them social currency. Having a point of view on Deadpool or the Jungle Book, or being excited about Bad Moms, is to be part of the narrative or to be woven into the fabric of popular culture.”
Fandango and National CineMedia announced today a new strategic relationship that will bring Fandango’s original video content to the big screen nationwide as part of NCM’s FirstLook, cinema advertising pre-show. The deal will also exclusively provide NCM with a select aggregated set of Fandango’s moviegoer demographic data, which NCM will combine into its broader data management platform, enabling more effective in-theater advertising and content targeting for NCM’s marketing partners.