LA-based creative design and production company Super 78 Studios is producing an animated feature for release in both the U.S. and China in late 2013. China Dinosaur Land one of China’s largest and most popular theme parks has partnered with the company to co-produce the film while developing the concept for an attraction that will be built in the park. Mido Dino is a family animated feature in a magical world where dinosaurs and humans live together. “Working with Super 78 we’re confident we can establish Mido Dino as a well-known international brand ” said Horus Tsai creative producer Changzhou Dinosaur Land. Launched in 1997 Super 78 is a new media production studio that develops award-winning branded entertainment and educational experiences for the most admired theme parks attractions and museums around the world including SeaWorld Universal-Singapore Busch Gardens and the Happy Valley Theme Park in Shanghai. China Dinosaur Land is one of China’s largest and most popular theme parks. Based in Changzhou the park features more than 30 attractions including the Brontosaurus Roller Coaster and the Whirling Dinosaur Carriage and also houses a collection of dinosaur bones and fossils from all over China. This year China Dinosaur Land is opening Dinoconda the first S&S 4th dimension roller coaster. Dinosaur Land is also a major producer of television animation including Dinosaur Boy a top-rated animation program on CCTV. Tsai said that in addition to the film and theme park attraction his organization is also looking to extend the Mido Dino franchise through the creation of a TV series as well as pursue mobile game platforms stage performances and other potential branded products. “We’ve enjoyed our partnership with China Dinosaur Land and admire the innovative strategy they’re using to optimize their creative investment by simultaneously developing a film and attraction ” said Brent Young chief creative officer for Super 78. In addition to a film and theme park attraction development of a Mido Dino interactive game and children's book are also in the works. “It’s very refreshing to work with a partner who thinks big picture and explores multiple platforms they can consider to fully leverage their story ” said Dina Benadon Super 78 CEO and vice chair of the Producers Guild of America’s New Media Council. “This is something the Producers Guild of America has been actively promoting and I really believe this is the wave of the future for our industry.” Super 78 Studios http://www.super78.com/
