As the world slowly emerges from the pandemic, the Screen Advertising World Association today launched a powerful three-minute video and multiple social media campaigns featuring vignettes from some of the world’s most iconic names in the advertising, film, and humanitarian worlds, aimed at raising awareness for the unparalleled power and effectiveness of cinema. SAWA and its members around the world are using cinema, the trade press, and social media platforms such as Facebook, Twitter, Instagram, and YouTube, to reach marketers, moviegoers, and creative and media agencies.
Distribution & Exhibition
Alamo Drafthouse Cinemas has selected Moving Image Technologies to provide equipment and furnishings for the newest location in Crystal City, Virginia.
Goldcrest Post provided final color grading and editorial finishing for five films screening at next month’s Doc NYC fest. They include three world premieres and two films making their New York City premieres. The largest documentary film festival in the country, Doc NYC 2021 will feature in-person screenings November 10-18 and will continue online through November 28.
The Soho International Film Festival, presented by Soho Film Forum will run November 4-9 in a virtual format and will include films, live streamed panels with filmmakers/available cast members and more.
SMPTE, the home of media professionals, technologists, and engineers, today announced that Barbara Lange will step down as the Society's executive director at the close of 2021, which marks the end of her current contract. Lange has served in this role for 12 years, guiding SMPTE through a dynamic period of growth, extending the Society's leadership as a global standards organization, and working closely with staff, volunteers, members, and the SMPTE Board of Governors to make SMPTE a more inclusive organization that brings value to individuals and organizations across the media and entertainment industry.
In response to the pandemic, Christie Digital Systems has announced the mass production of its CounterAct line of commercial UV disinfection products with patented Care222 far-UVC light technology. CounterAct fixtures are designed for use in occupied indoor spaces, from cinemas, theme parks, museums, and sports complexes, to retail, restaurants, as well as transit hubs at airports, train, and subway stations.
A new report from content protection specialist Nagra, entitled Piracy Has No Boundaries, claims that thieves steal tens of billions of dollars of content value annually and that more than 80 percent of content theft is attributable to streaming. In addition, the report says, eight percent of U.S. households subscribe to illicit internet protocol services for an estimated $1 billion in illegal subscription revenue every year. The report uses Disney and Marvel Studio’s Black Widow as an example of how things can go wrong when feature films are streamed and estimates that the film lost between $50-$70 million because the movie lacked an exclusive theatrical window over its first ten days of release.
Veteran media technology executive Darcy Antonellis will receive the Hollywood Professional Association’s Lifetime Achievement Award during a gala celebration at the Hollywood Legion on November 18. The Lifetime Achievement Award, given only at the discretion of the HPA Board and Awards Committee, honors the recipient’s dedication to the advancement of the industry. The awards ceremony returns to an in-person event this year. Antonellis serves on the boards of Cinemark Holdings and Xperi Corporation.
Social cinema platform Kinema today announces its launch of a new fully integrated and secure live video broadcasting tool into its virtual Kinema cinematic experience. This combines high-quality, live streaming technology with an advanced film play experience and easy-to-navigate controls. This proprietary feature, an entertainment industry first, gives screening hosts, exhibition partners, filmmakers and talent access to a single source of seamless and easy-to-use tools, enabling them to engage with their audience during live Q&As and film screenings hosted on the Kinema platform.
Studio Movie Grill has installed Ultraleap touchless interactive advertising kiosks. The company sees them as a way to ensure patrons a safe and clean environment but also as a way to extend big screen content into its lobbies.