Omniplex Cinemas, one of the UK and Ireland’s largest cinema chains, has unveiled two newly renovated screens at their Clydebank location, showing off new luxury Recline seating as part of its extensive renovation plans this year.
CinemaLive has announced a new season of musical events that will play in 475 cinemas across the UK and Ireland in 2024.
The UK cinema advertising company Pearl & Dean announced today that it is strengthening the Irish arm of the business with the appointment of Damon Westbury as chief commercial officer. Pearl & Dean Ireland, which rebranded from Wide Eye Media in 2022, says it is the market leader for cinema advertising in Ireland and has a 100 percent share of the cinema advertising market.
A study released by Movio has revealed the extent to which targeted marketing programs to loyalty members can benefit cinemas, leading to increases in moviegoer visitation frequency, food, and beverage spend-per-head, and overall purchasing conversion rates.
Cinema advertising contractor Pearl & Dean Ireland has teamed up Stella Cinemas and Audi Ireland in a unique one-year deal that was brokered by the Irish advertising agency PHD.
Spending in cinemas in Ireland surged during the February mid-term break as parents sought to keep their children occupied, according to data from the Bank of Ireland.
