AFI Tech Showcase to be held November 11-14

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Wed, 11/08/2017 - 10:58 -- Nick Dager

The American Film Institute’s Tech Showcase for AFI Fest 2017 will include a selection of 360-degree, virtual reality, augmented reality and immersive short film experiences representing a cross-section of what's currently possible in this new cinematic medium. The showcase will be on display November 11–14 at The Hollywood Roosevelt, in the Academy Room and Johnny Grant Suite.

Audi, Vizio, Dolby and HTC Viveport are sponsors of this year's Tech Showcase. Vizio and Dolby will present a panel discussion that will focus on creating and delivering the highest quality visual experience for home entertainment. In addition, a special event will be held at the Dolby Cinema at Vine spotlighting how Dolby Vision and Dolby Atmos technology and tools are used to bring stories to the big screen. The VR projects will be showcased on a variety of platforms including Gear VR, HTC Vive, Oculus Rift and Positron's Voyager chair.

The Tech Showcase will open on November 11 with a case study presentation from Eugene Chung, president & CEO of Penrose Studios, a startup focused on augmented and virtual reality. Formerly, Chung was head of film & media at Oculus VR, which was later acquired by Facebook for $2 billion. While at Oculus, Chung co-created Story Studio, bringing together storytellers and artists from Pixar.

This panel discussion centers on how and where VR artists can find funding, as well as platforms and models for distribution. Panelists will include Jeffrey Abramson, DiscoveryVR, head of programming and development; James Kaelan, acquisitions and licensing for Positron; and Kaleidoscope founder René Pinnell; as moderated by Daniel Burwen, creative director and head of Cognito Comics.

AFI Fest takes place November 9-16 in the heart of Hollywood. Screenings, Galas and other events will be held at the TCL Chinese Theatre, the TCL Chinese 6 Theatres, the Egyptian Theatre, Dolby Cinema at the Vine, the Mark Goodson Screening Room at the American Film Institute and The Hollywood Roosevelt. Free tickets are now available on