This year’s IBC Big Screen program will take place in a specially built auditorium designed to IBC’s specifications and featuring the very latest in cinema technology, including Dolby Vision imaging and Dolby Atmos immersive sound. The four-day program will examine the latest topics, themes, and insights surrounding the art, science, and business of cinema, from capture through to exhibition. As well as being the home of the Big Screen program, the auditorium will screen in Dolby Vision and Dolby Atmos, Baby Driver, the acclaimed Edgar Wright feature from 2017.
Highlighted of the sessions include:
Future camera and display technologies and applications leading to AV/VR, immersive media and holography
Known for his work on X-Men, leading cinematographer, VFX supervisor and author David Stump, and Light Field Lab’s Jon Karafin (Alice in Wonderland and Transformers), light field visionary and motion picture technology innovator, will discuss how content creators can explore and be empowered with these new methods and technologies.
Event cinema on steroids: shooting and delivering HDR and immersive audio alternative content to the Big Screen
This session will look at sports’ largest global event the UEFA Champions League football final that took place in Cardiff on June 3. BT Sport achieved the mammoth task of shooting and broadcasting this event in both HDR and immersive audio live to homes and for the first time to a cinema screening room.
Who is your cinema audience in 2017?
This session focuses on new research that examines the movie going behaviors and attitudes of key audience segments such as Millennials, families and older adults. Chaired by Patrick von Sychowski, editor of Celluloid Junkie, with speakers from UNIC, Devicescape and Movio.
The digital journey of a cinemagoer
Exploring how the customer journey is evolving and what the cinema industry needs to do to break through to today’s audiences and drive measureable business results. Speakers come from Vue Netherlands, Nordisk Film Cinemas and Gruvi.
Innovation and the big screen experience
This session looks at recent innovations such as 4DX and VR and the potential impact on cinema going, including asking whether these new technologies will increase attendance and probability or if they are they short lived novelties.