Virgin Produced Forms Partnership to Serve India

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Tue, 11/19/2013 - 15:26 -- Nick Dager

Virgin Produced has entered into a partnership with Cinema Capital Venture Fund and Tantrik Group to launch Virgin Produced India, a creative content company that will specifically cater to the youthful and fast-growing Hindi-speaking population.  Based in Mumbai, Virgin Produced India will develop, produce and distribute Bollywood films and remake Hollywood content for Indian audiences.

Virgin Produced, which was launched in 2010, quickly made a name for itself with projects like 2011’s Limitless starring Bradley Cooper and Robert DeNiro. Most recently, the company’s music- infused safety video for Virgin America went viral, receiving more than five million hits on YouTube.

“For the last several years, Virgin Produced has started to change the Hollywood mindset by developing a new way of doing business,” said Jason Felts, founder and CEO of Virgin Produced.  “We know how to reach a younger demographic.  And we are going to take our unique and successful business model and expand it in Bollywood and throughout India.”

Virgin Produced India will be partnering with Tantrik Group, a Los Angeles based media and entertainment asset management firm and Cinema Capital Venture Fund, the biggest movie funding company in India.  This alliance will provide Virgin Produced with the resources it needs to expand its reach and make its Bollywood operation successful.  Cinema Capital India has been responsible for producing and distributing some of Bollywood’s most successful recent box office hits, including films such as Dabangg 2 (third highest earning Bollywood film of all-time at the domestic box office) and Krrish 3, which has so far earned over more than 246 crore worldwide).

Jas Mann, managing director and partner at Tantrik Group and Virgin Produced India said, “We are delighted to partner with Virgin, one of the most recognized and respected lifestyle brands in the world, through an extension of one of its most exciting brands, Virgin Produced, a company that from its inception has quickly garnered significant industry attention for the quality content it has been behind in the US market. For Virgin Produced India, connecting to the youth of India is the most significant partnership we can build.”

“We are excited to partner with Virgin Produced in India,” added Samir Gupta, managing director, Cinema Capital India. “With our experience and extensive network in Indian entertainment and media businesses, and Virgin’s knowledge of creative content, we can make Virgin Produced India a huge success.”

“At Virgin, we try to infuse everything we do – whether it’s in the music, travel, or telecommunications industry – with a sense of entrepreneurialism, innovation and fun,” said Richard Branson, founder of Virgin Group.  “Virgin Produced brought those qualities to the entertainment industry, and now with the launch of Virgin Produced India, we’re bringing them to one of the world’s youngest and fastest-growing audiences.”