Colosseum Transformed for Bourne Premiere
When scouting for a location for the premiere of Jason Bourne, Universal Pictures chose Las Vegas, an obvious choice since it’s the scene of the film’s climactic and chaotic car chase. But finding a venue large and grand enough to launch the film was another matter. There aren’t many movie theatres that can accommodate the thousands of celebrities and industry insiders expected to attend. Knowing that CinemaCon, the theatrical exhibition industry’s largest trade event, is held each year at Caesars Palace and that screenings are successfully done in the Colosseum, Universal felt confident that the 4,000 seat venue could provide a fitting launch pad for the new $120 million action thriller.
