SAWA Global Cinema Advertising Association has announced that Kathryn Jacob OBE has been named president-elect of the global trade body. Jacob will assume the role when Florian Weischer, CEO Weischer.Cinema, steps down after an eight-year term on August 1. She will be the first female president in SAWA’s 68-year history.
PVR Cinemas, India’s largest film exhibitor, has introduced experiential in-cinema advertising for what it says is the first time in the cinema advertising domain. The innovation in collaboration with Xperia Group, an out-of-home media company hopes to create immersive experiences for the consumer for advertising content across different touch points in the cinema.
The International Cinema Technology Association will present the new ICTA Presentation Excellence Award to Heinz and Marius Lochmann, the owners, and operators of Traumpalast and IMAX Leonberg on May 18 at the German cinema convention Kino 2022 in Baden Baden.
The organizers of ShowEast have announced that registration is now open for this year’s convention, which will be held from October 17-20.
Sony Music Entertainment and Trafalgar Releasing have announced the premiere of George Michael Freedom Uncut, a deeply autobiographical feature documentary narrated by the late Grammy Award winner. George Michael Freedom Uncut will be released as a global cinema event on Wednesday 22 June.
Showcase Cinemas has announced the company's official sponsorship of the 2022 Hingham Haborworks fireworks display and celebration. Presented by Showcase Cinemas and hosted by the Hingham Lions Club, the Hingham Harborworks celebration will take place on July 1, 2022, at Hingham Harbor.
Fathom Events has announced a partnership with Kingdom Story Company and will present the company’s the upcoming documentary, Johnny Cash: The Redemption of an American Icon. Fathom Events’ CEO Ray Nutt made the announcement.
B&B Theatres and CJ 4DPlex have announced the development of several new ScreenX theaters located in B&B multiplexes across the U.S. The new openings will result in a total of eight ScreenX auditoriums across B&B multiplexes by 2023.
CJ 4DPlex and Major Cineplex, the largest cinema chain in Thailand, have signed an agreement to open the first ScreenX PLF auditorium at Major's multiplex at Siam Paragon in Bangkok, Thailand. The new ScreenX PLF auditorium will have 336 seats and a 20-meter-wide screen, the largest ScreenX in the country.
What is being called the world’s first interactive virtual-reality theatre is opening in Atlanta. Created by new technology company Exploring Digital, the new theatre, called the Megaverse, combines VR headsets and hand controls with a multi-sensory haptic experience unlike anything on the market. With unlimited freedom to move, people physically interact in this VR theatre, literally stepping into a metaverse environment.
