EGA Finds Localization Issues Hampering Creative Community
The Entertainment Globalization Association has released a report on consumer viewing habits of localized content versions. The EGA, working in part with Whip Media, surveyed more than 15,000 consumers from France, Italy, Germany, and Spain (FIGS) regarding their viewing habits on streaming platforms. The overall findings indicate that 61 percent of respondents encountered poor localization quality on a monthly basis, and perhaps more concerning, that nearly 65 percent have stopped watching a movie or TV show in the last year as a result.