EcoSet

Target Goes Green at Hollywood Center Studios

Wed, 12/18/2013 - 15:56 -- Nick Dager

A new series of ads for Target were recently shot on minimalistic all-white sets at Hollywood Center Studios and yet rank among the most environmentally friendly spots ever produced on the nearly 100-year-old lot. Virtually all of the sets, props, wardrobe, and discards (such as food waste from catering and craft services) were earmarked for reuse, recycling or composting. It’s estimated that nearly four tons of potential waste products were diverted from local landfills on these two projects due to the production’s adoption of eco-friendly production practices.

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