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Pearl & Dean Brokers Soltan Deal for Despicable Me 4

Mon, 07/08/2024 - 09:26 -- Nick Dager

The British cinema advertising firm Pearl & Dean has brokered a film partnership between Boots’ suncare brand Soltan and Illumination’s exciting new chapter of Minions mayhem, Despicable Me 4, to encourage families to take care during their summer holidays with sun protection. Illumination’s Despicable Me 4 arrives in UK cinemas July 12.

B&B Theatres to Open World’s Largest ScreenX Auditorium at American Dream

Mon, 07/08/2024 - 09:22 -- Nick Dager

B&B Theatres has announced that it will open the world’s largest ScreenX auditorium at American Dream in East Rutherford, New Jersey. The move announcement marks a significant expansion of B&B Theatres' footprint in premier entertainment destinations, complementing its successful operation at the iconic Mall of America and signaling its first arrival in New Jersey.

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