Sony Electronics says it is expanding the footprint of its 4K-projection technology. The company’s Digital Cinema Solutions group currently has about 5 000 Sony 4K screens worldwide; with one-third of those equipped for 3D – and aggressive plans are in place to install approximately 2 000 more systems mostly covering a range of small- to mid-sized circuits.
Philadelphia Insurance Companies has launched an insurance product for the film production industry. PHLY designed its film production product to meet the unique needs of film producers film production companies film schools photographers and videographers offering coverage that includes general liability with abuse and molestation inland marine property auto and excess liability. “PHLY is excited to add film production to its lineup of entertainment products and we view this as a natural progression in the evolution of our program ” says Donna Mescall underwriting manager.
To promote Jackass 3 in 3D Paramount Pictures chose the Cinetransformer which claims to be the world's first 3D mobile cinema to promote their new release Jackass 3 in 3D. “The Cinetransformer is the world’s first 3D mobile cinema a natural progression for Cinetransformer International having debuted digital cinema in the Cinetransformer in 1998 and high def in 2006 making it the world’s first mobile digital cinema at that time” says Raul Fernandez Cinetransformer’s managing director.
Mitsubishi Digital Electronics America is rolling out an innovative cinema 3D ad campaign to promote its 2010 line of 3D televisions to consumers with a demonstrated interest in 3D entertainment. The 30-second 3D spot is Mitsubishi’s first foray into cinema advertising and is a part of its integrated in-theatre marketing push – including retail coupon handouts and an exit sampling program. The spot is airing in front of the 3D movie Legend of the Guardians and will be featured prominently within Screenvision’s Premium Pod through November 11th.
Moving Pictures Film & TV has acquired of all international rights to the family-friendly film First Dog. The film starring Eric Roberts (The Expendables) and Tiny Lister (The Fifth Element) and featuring Little Bear once owned by Nancy Reagan as Teddy the dog. First Dog follows a boy in a foster home as he takes it upon himself to return the lost dog to The White House. MPF&TV also announced its successful sale of rights to Moving Pictures Live Season 2 at MIPCOM.
National Amusements is adopting Sony Electronics’ 4K digital cinema technology for the majority of its U.S. screens. The Massachusetts-based exhibitor is rolling out 304 Sony 4K systems across 24 locations with the implementation scheduled for completion by summer 2011. Sony’s Digital Cinema Solutions group is working with National Amusements on every aspect of its 4K conversion. The exhibitor is implementing the 4K systems through Sony’s virtual print fee business model as part of a long-term lease.
Cinematographer Marco Mazzei recently chose the OConnor 2575 to support his latest music video for the Goo Goo Dolls. Shot for Symphony 19 Productions and directed by Morgan Lawley the video is called Home. The song about being away from a loved one and the alienation that goes with that portrays the Goo Goo Dolls in a Japanese market and a restaurant. To highlight their sense of alienation the people surrounding them freeze in mid-action while they move normally.
Screenvision has extended its relationship with Belmont Capital by signing a new long-term exhibitor agreement. Through the deal Screenvision will continue to have exclusive rights to the on-screen preshow and will now also have exclusive third party selling rights of promotions as well as an additional minute of late preshow inventory. The deal with Belmont Capital further solidifies Screenvision’s presence in the Northeast territory as the exhibitor’s network extends from Maine to New York and features 176 screens across 29 theatres with over 50 percent of screens in Top 10 DMAs.
Sony is expanding its XDCam line of tapeless acquisition technologies with the introduction of the PMW-500 shoulder-mount professional camcorder. The new camcorder combines the picture quality and performance of Sony’s PDW-F800 optical disc camera with the operational flexibility of recording onto solidstate SxS memory cards.
Independent filmmaker Adam Rifkin will join the panelists who will speak at the TromaDance Press Conference at the American Film Market on November 4th at the Loews Santa Monica Beach Hotel. Rifkin most recently wrote executive produced and directed all 11 episodes of Look The Series for Showtime. Based on his critically acclaimed and award-winning film of the same name Look is a controversial exploration of our camera-crazed and surveillance-based culture.
