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Mytherapy Creates 3D Cinema Commercial for Panasonic 3DTV Launch

Wed, 05/12/2010 - 20:00 -- Nick Dager

Central London post facility Mytherapy D-Cinelab recently beat the clock to complete a stereoscopic 3D commercial for Panasonic Viera 3D HD TVs. Panasonic struck an unprecedented deal to sponsor all 3D movies in every VUE and Odeon cinema in the UK. But because the deal started in April they had only three weeks to come up with a 3D commercial to announce their arrival in the 3D world with the launch of their VT20 3D TV. The decision was made to convert an existing 2D spot to 3D.

Coming Soon to a Theatre Near You

Wed, 05/12/2010 - 20:00 -- Nick Dager

By Melissa Keeping As we filed in with our glasses of wine and found programs on our seats the atmosphere in the cinema was buzzing with anticipation. On the screen in front of us you could see a similarly excited crowd filing into London’s National Theatre and an empty stage in front of them the set for Alan Bennett’s The Habit of Art. We were about to see the work of one of the greatest living playwrights’ live featuring some of the UK’s finest actors from the comfort of our reclining seats in Clapham South London.

Rising Sun Pictures Hopes to Benefit from Tax Breaks

Wed, 05/12/2010 - 20:00 -- Nick Dager

Rising Sun Pictures which has produced visual effects for more than sixty feature films including the Harry Potter series expects to be a chief beneficiary of newly expanded trade rebates designed to promote film production in Australia. The Australian government announced this week an update of its Screen Production Incentive program which provides rebates for various activities related to film and television production. Among other things the update includes a dramatic lowering of the threshold for PDV (post digital and visual effects) work completed in Australia.

Starplex Cinemas Adds 123 Digital Screens

Wed, 05/12/2010 - 20:00 -- Nick Dager

Starplex Cinemas of Dallas Texas will convert 123 additional screens to digital cinema using Barco's new Series-II projectors. As part of Cinedigm's Phase 2 digital cinema deployment program the conversions are underway with full deployment expected by November. Barco's turnkey installation which also includes servers by GDC Technology will be supported by Barco's Network Operations Center and 24/7/365 Call Center. Barco's new DP2K-C series projectors will be used in Starplex's small and mid-sized venues.

Uptown Entertainment Converts to Digital

Wed, 05/12/2010 - 20:00 -- Nick Dager

Uptown Entertainment has converted 19 screens in their two Birmingham Michigan locations – Birmingham 8 and Palladium 12 – Sony Electronics’ 4K digital cinema technology.     “This conversion is in line with our goal to be the best ” says Barb Zanetti senior director of Uptown Entertainment which includes the Palladium12 and Birmingham 8 theatres.  “From our seating to our concessions and especially when it comes to sound and viewing we want to deliver the very highest quality.  This conversion will mean that our customers get the best viewing experience for a wide range of digital en

Wildwood Theatres Converts Two Theatres

Wed, 05/12/2010 - 20:00 -- Nick Dager

Wildwood Theatres is installing Sony Electronics’ 4K digital cinema technology at its Beloit and Janesville Wisconsin locations. The exhibitor has already completed its digital conversion at 20 of its 26 screens. Wildwood’s 4K roll-out also includes outfitting four screens for 3D digital projection combining Sony’s single-projector 3D lens system with RealD 3D technology enabling the exhibitor to present the highest-quality 2D and 3D digital projection.

Imagica Installs a FilmLight Baselight Four Color Grading System

Wed, 05/12/2010 - 20:00 -- Nick Dager

Japanese post house Imagica has installed has a Baselight Four color grading system from FilmLight into one of its existing digital intermediate suites at the Tokyo Imaging Centre. The new system is equipped with parallel GPU processing 3D stereoscopic toolset temporal grain reduction and RAW file format handling of images shot with the latest digital cameras. The system will be used to color-grade 2K and 4K features for both film and digital release including 3D stereoscopic productions.

TechStartUp’s Top Eight Movies of the Past Decade

Thu, 04/29/2010 - 20:00 -- Nick Dager

The website TechStartUps.com has put together the list of its eight favorite tech movies of the first decade of the 21st century. According to the website “Regardless of genre or dimension these films used technology to captivate and entertain.” While I don’t disagree with any of their choices my question is why did they leave out some deserving movies which would have made it a top ten list?

Imagica Reliance MediaWorks Form Alliance to Serve the Japanese Market

Thu, 04/29/2010 - 20:00 -- Nick Dager

India's film and entertainment services company Reliance MediaWorks and Japan's lab and post-production company Imagica have formed an alliance to provide film restoration image processing and enhancement and HD conversion services to Japanese broadcasters and studios. The needs of the Japanese marketplace is growing for film restoration of aged and deteriorated great pictures for digital broadcasting.

Top Thirteen S-3D Questions Answered

Thu, 04/29/2010 - 20:00 -- Nick Dager

By Stephan Faudeux Manager Dimension 3 Preparations are underway for the annual Dimension 3 Expo which is being held at the Saint-Denis in Paris France. As part of that effort the show’s manager Stephan Faudeux asks and answers thirteen of the top questions surrounding the development of stereoscopic 3D.

 Stereoscopic 3D is currently under the limelight with successful films such as Avatar and the arrival of 3D TV sets. Do you believe this is a fad or rather a logical evolution of the market? If S-3D is only a gimmick then an impressive number of people are falling for it!

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