The 4DX version of the Walt Disney Studios’ live action musical Aladdin has earned $17 million in the global box office. Japan and Korea were among the highest performing countries.
Aladdin surpassed the all-time attendance record with more than 750,000 attendees in South Korea to date. Meanwhile, in Japan there was an 80 percent occupancy rate in its second and third weekend of opening, which is the highest number since 2016. Other top performing countries include India, Luxembourg, Netherland and Spain with more than a 60 percent occupancy rate.
Audiences were able to relive iconic scenes like the Magic Carpet Ride in the immersive auditoriums where 4DX captured the dips and swerves of a flying magic carpet gliding across a windy night sky. 4DX theaters across South Korea held Dance Along events where audience members sang and danced in the motion-enhanced 4DX chairs. The nostalgia and musical elements of Aladdin in 4DX also drew in the highest female demographic in their 20s and 30s.
"There are many industry professionals who think 4DX is only suitable for the action genre, but we have seen great potential for the musical genre through the success of Aladdin in the 4DX format," said Jaime Tarrazon, CEO of Filmax Gran Via in Spain.
"Aladdin in 4DX provided an opportunity to bring back female audiences in their 20s and 30s back to the cinemas," said Shuhei Ichikawa, sales department general manager of United Cinemas, the largest 4DX partner in Japan.
“We are thrilled for the tremendous performance of Aladdin in 4DX as there were so many elements of the film that worked wonderfully with the format,” said CJ 4DPlex CEO JongRyul Kim. “We cannot wait to share the rest of the exciting titles that are upcoming with Walt Disney Studios and for audiences to experience the variety of genres offered in 4DX.”
More than 117 Hollywood films were released in the 4DX in 2018 alone. Following the success of Aladdin in 4DX, Walt Disney Studios and CJ 4DPlex will collaborate to release additional titles in the second half of the year.
4DX innovative theater technology enhances the on-screen visuals of action-packed blockbusters and haunting horror films, transcending the traditional cinema experience through special effects including motion-synchronized seats, wind, fog, rain, lightning, snow, bubbles, vibrations, and scents. The result is one of the most immersive cinema formats in the industry, drawing fans into the action on the big screen.