The Kinepolis Group has expanded its longstanding partnership with CJ 4DPlex to include 21 more ScreenX auditoriums across Europe and North America. The Kinepolis openings bring the cinema chain’s total of ScreenX screens to 26. Kinepolis already boasts five ScreenX theaters across Europe. This expansion will give Kinepolis the largest ScreenX footprint in all of mainland Europe.
In addition to the European footprint, the new agreement will bring four ScreenX locations to Canada under their Landmark Cinemas banner and three ScreenX locations to Michigan with MJR Theatres, which Kinepolis acquired in 2019. The ScreenX theaters in Michigan will be the first to open in the state.
ScreenX is the world’s first multi-projection cinema that enhances the traditional movie-going experience by seamlessly extending the screens onto the surrounding walls of the auditorium. This revolutionary approach offers viewers a captivating 270-degree panoramic viewing adventure. Through its unique presentation of key scenes and exclusive scenic elements, ScreenX immerses audiences in an unparalleled visual environment, reimagining the way movies are experienced.
Additionally, the company has 11 4DX auditoriums, CJ 4DPlex’s multi-sensory premium format, in four markets including Belgium, France, Luxembourg and Spain.
“We are delighted to expand our partnership with Kinepolis Group by bringing even more ScreenX auditoriums to audiences in Europe and North America,” said Jongryul Kim, CEO of CJ 4DPlex. “This collaboration along with our recent opening of a regional office in London underscores our commitment to revolutionizing the cinema experience and expanding our presence in key markets across Europe.”
Eddy Duquenne, CEO of Kinepolis Group added, “We are excited to continue our collaboration with CJ 4DPlex and introduce 21 new ScreenX auditoriums to our cinema portfolio. This expansion shows our continued dedication to providing our guests with innovative and immersive cinematic experiences, allowing them to get the most out of their big screen experience.”
“Kinepolis understands that immersive moviegoing experiences are pivotal in the development of the cinema industry,” said Don Savant, chief business officer, CJ 4DPlex. “We’re thrilled to further strengthen our partnership with Kinepolis with the addition of 21 ScreenX auditoriums across their multiplexes. With Kinepolis's support, we continue to shape the future of cinema, offering patrons an incomparable premium theatrical experience.”