Amalgamated Holdings Limited, Australia, has committed to install Dolby Atmos into some 20 new premium cinema screens that form part of its future expansion plans.
“AHL believes in bringing audiences the latest in cinema technology, and we look forward to delivering to our customers this fully immersive sound experience in our planned premium cinema screens. By installing the Dolby Atmos sound technology into our theatres, we will ensure our customers enjoy the movies under optimum conditions,” said David Seargeant, group managing director, AHL.
“Dolby is excited that AHL has chosen Dolby Atmos to be deployed across 2o screens. This marks another significant milestone for Dolby, and we look forward to working with AHL to bring the ultimate cinematic experience to moviegoers in Australia,” said Mahesh Sundaram, regional vice president, Asia Pacific, Dolby Laboratories. “With Dolby Atmos, you feel as if you are in the movie, not merely watching it. We are confident that moviegoers will go back again and again to the cinemas once they enjoy their first Dolby Atmos film.”
Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.
Dolby Atmos dolby.com/Atmos
Amalgamated Holdings Limited www.ahl.com.au.