CGV, a subsidiary of CJ Group and South Korea’s largest multiplex cinema chain, has installed its groundbreaking 6-Primary laser projection system in CGV Starium, which houses one of the largest screens in the world.
Located in the sprawling Times Square shopping mall in Seoul’s Yeongdeungpo district, CGV Starium is a deluxe 545-seat auditorium equipped with a giant screen that measures 32 meters in width. CGV is the first cinema chain in South Korea to deploy Christie’s pinnacle cinematic projection technology.
“We are very proud and excited to install Christie’s top-of-the-range CP42LH laser projection system in CGV Starium, which makes us the first cinema chain in South Korea to offer audiences an unrivaled 3D visual experience which, in my opinion, is the future of cinema presentation,” said Nochan Park, senior manager, cinema technology team, CGV. “The moment we saw the amazing 3D visuals projected by the CP42LH, we knew this is what we have been looking for all along – high-brightness and natural 3D that further pushes the capability of high quality visuals to new heights. Over the last two decades, CGV has been fully committed in providing patrons with the best cinematic experience, and the decision to select the latest technologies from Christie reinforces our pledge to be the cinema chain of choice for movie-goers.”
The upgrade will replace CGV Starium’s existing Christie 4K dual xenon system with a state-of-the-art pair of Christie 4K laser projection heads, a 6P modular laser light farm with fiber-optic delivery, Christie 4K 3D high-bitrate server, and a new premium white screen. This particular system is designed to achieve over 14-foot lamberts onscreen in 3D and an astounding light output of 108,000 lumens, far exceeding any ultra-bright industry standards. The CP42LH has been officially commissioned and commences regular movie screenings from today.
Henry Khang, general manager, Christie Korea, “Our non-flashing 6P architecture is by far the most light-efficient 3D technology on the market, providing incredible brightness, enhanced color gamut and a remarkable contrast ratio. We are very pleased that CGV has selected Christie for its next-generation cinema projection technology and are confident that this installation at CGV Starium will deliver an unmatched cinematic presentation to moviegoers. The unique system design and configuration of this laser projection system will further distinguish CGV Starium as one of Asia’s most premier cinema venues.”
“We’re delighted and honored that CGV has acknowledged the superiority and brilliance of Christie’s revolutionary 6P laser projection system,” said Lin Yu, vice president, Christie Asia Pacific. “Compared to conventional 3D systems found in cinemas around the world today, our system is able to exhibit vastly improved 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion. This is the future of 3D cinema projection, and is expected to be a key element in boosting 3D box office revenues around the world.”