Business

Pearl & Dean Partners with Underexposed Arts to Showcase Photo Collection

Wed, 11/23/2022 - 11:44 -- Nick Dager

The British cinema advertising company Pearl & Dean has partnered with Black-led art and cultural organization, Underexposed Arts, for a first-of-its-kind photographic cinema campaign called The Next Gen collection. In addition to appearing within the ad reel, the Underexposed Arts creative will feature in selected screens at the end of the Black Panther: Wakanda Forever.

Seedooh Launches Cinema Ad Verification Technology in Australia, New Zealand

Wed, 11/23/2022 - 11:33 -- Nick Dager

Seedooh has launched what it says is the world’s first independent cinema-based ad verification technology, bringing a new level of transparency to cinema advertising in Australia and New Zealand. This comes at a time when cinema advertising across Australia and New Zealand is experiencing the strongest post-COVID ad spend resurgence of all media. The integration, available from today across Hoyts Cinema locations in Australia and New Zealand, will further extend across Val Morgan’s exhibitor network in the coming months.

Mega Filem Enterprise, Qube Wire Delivering Cinema Content in Malaysia, Brunei

Wed, 11/23/2022 - 11:25 -- Nick Dager

Mega Filem Enterprise and Qube Wire will operate a content delivery network serving all cinemas in Malaysia and Brunei. Qube Wire’s global cloud delivery platform is known for its ease of installation and operation. It provides a secure, efficient way to deliver content and keys for what the companies say is less money.

Moviegoers “Highly Active Consumers,” New Study Says

Mon, 11/21/2022 - 08:36 -- Nick Dager

The consumer purchase data platform Affinity Solutions and National Cinemedia have unveiled a report that the companies say proves a predictive relationship between in-theater movie experiences and elevated consumer spend. The study entitled Economic Impact Study: Moviegoing as an Indicator of Spend analyzed NCM audiences of more than eight million moviegoers per week and their spending habits.

MIT Reports First Fiscal Quarter Results

Mon, 11/21/2022 - 08:17 -- Nick Dager

Moving Image Technologies has announced results for its first fiscal quarter ended September 30, 2022. “We started the year out on solid footing with strong revenue growth, roughly improving to break-even on a net income and EPS basis,” said Phil Rafnson, chairman and chief executive officer. “During the quarter, we signed a major movie theatre chain for our emerging CineQC quality control [software-as-a-service] platform and saw strong sales of our USL ADA compliance products as well. We have also been building our eSports product pipeline in conjunction with our partner SNDBX.”

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