Digital Out of Home Advertising Rose 24 Percent in 2022

Wed, 03/29/2023 - 11:13 -- Nick Dager

Out of home advertising revenue increased 20.7 percent in 2022 compared to the previous year, accounting for $8.6 billion, according to a new report from the Out of Home Advertising Association of America. A key driver for the year, the digital out of home segment, which includes cinema advertising, jumped 24.2 percent compared to 2021, according to the OAAA data.

Apple to Spend $1 Billion Annually on Movies for Theatrical Release

Mon, 03/27/2023 - 09:19 -- Nick Dager

As has been widely reported, Apple plans to spend $1 billion a year to produce movies that will be released in theatres. All the stories quote knowledgeable people familiar with the company’s plans. Apple has reportedly approached movie studios about partnering to release a few titles in theatres this year and a slate of films in coming years, according to those people, who asked not to be identified because the plans are private


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