The demands of moviegoers are growing and with them the pressure on cinema operators to enable ever better and increasingly immersive cinema experiences. Dolby's surround sound technology Atmos is one of the most sought-after features in the cinema market, and is often integrated into a larger premium concept. Such a premium concept was realized recently by the two Munich companies ZweiB and Videocation in a joint project in the 363-seat Saal 8 of the Dietrich Theater in Neu-Ulm, Germany.
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Cineplex and CJ 4DPlex today announced a new agreement that will bring the 4DX experience to as many as 13 additional Cineplex locations across Canada over the coming years. The companies opened Canada’s first 4D auditorium at Cineplex Cinemas Yonge-Dundas and VIP in the heart of downtown Toronto, Ontario, in 2016, and its popularity with guests has prompted this new partnership and investment.
Wanda Cinema has opened the world’s first Onyx multiplex theatre at its Shanghai Arch Wanda Cinema in Shanghai, China. The theatre, which opened September 7, has six Samsung Onyx screens in one location.
IMAX Corporation and Wanying Cinema Line, a subsidiary of China Resources Land, one of China's largest state-owned commercial developers, today announced an agreement for 14 new IMAX theatres. The theatres will feature IMAX with Laser and are expected to open between 2018 and 2021. This agreement brings the total number of contracted IMAX theatres in Greater China to more than 900.
In time for the release of Warner Bros. horror film The Nun, Regal announced today that it’s opening ScreenX locations in New York City and San Francisco. The launch this Thursday will mark the first theatres in each of these cities to feature CJ4DPlex’s ScreenX, the premium, panoramic, 270-degree cinema environment that projects films on three walls of the auditorium. With these openings, ScreenX expands its domestic presence to seven locations.
To commemorate the 25th anniversary release of Steven Spielberg's masterpiece Schindler's List, one of the most significant endeavors in the history of cinema, Universal Pictures will re-release the film with picture and sound digitally remastered—including in 4K, Dolby Cinema and Dolby Atmos—for a limited theatrical engagement on December 7, 2018, in theaters across the United States and Canada.
When the decision was made – more than a decade ago – to convert all the movie theatres in to world to digital technology it unleashed a spirit of innovation that shows no signs of stopping. Certainly, challenges remain, but the savviest exhibitors have learned to embrace new ideas as the best way to stay ahead in an increasingly competitive business. One of the technology leaders in all of this has been Dolby Laboratories.
Dolby and the Wanying Cinema Line Company Limited have announced a partnership to extend the Dolby Cinema experience to more moviegoers in China. The exhibitor, which is wholly owned by China Resources Land Limited, operates movie theatres across China with the brand MixCine. The first location under the agreement is expected to be open at Wanying’s flagship site in Shenzhen with more locations to come in Southeast China in the following two years.
Warner Bros. Pictures and ScreenX are expanding their ongoing partnership to release the epic, action-packed undersea adventure The Meg in the immersive premium format. The film, from Warner Bros. Pictures and Gravity Pictures, opens in cinemas worldwide beginning August 10.
Link Digital Cinema China Technology, Beijing has signed an agreement to purchase additional D-Box motion systems in an effort to meet the growing demand for premium entertainment experiences. In a previous agreement, Link China installed seven D-Box screens for key locations across the country. With this new contract, D-Box is expected to install many more screens before the end of the year with some already in the installation process.