Theatre Design

Mark Louis is Alamo Drafthouse Cinemas director of presentation. In that role, he is responsible for maintaining the level of technology that has become central to the exhibitor’s brand and identity. Louis is currently overseeing the opening of seven new Alamo theatres across the United States, while simultaneously maintaining the quality control of the established sites. When I contacted him to talk about how he approaches new builds he described himself as “busier that a one-armed reel-to-reel projectionist,” but he agreed to talk via email. Here’s an excerpted version of our conversation.

The Aquarium of the Pacific, located near the waterfront in Long Beach, California, recently opened its “aquarium of the future,” called Pacific Visions, which features an immersive theatre, multiple interactive art installations, and hands-on multimedia displays. Brian Edwards, owner of Edwards Technologies, the integration firm that designed and installed the theatre AV and FX system at aquarium, says the project is an example of the future of both the AV industry and of storytelling as a whole.

Odeon Cinemas Group is adding new Dolby Cinema auditoriums at two locations: Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza.

Kinopolis Gruppe today announced that it has opened Germany’s first Dolby Cinema at the renowned Mathäser Palast in Munich. In addition, the Dolby Cinema at Mathäser will have its own entrance as well as a lounge area for film fans to enjoy the refreshments and beverages that will be on offer in a VIP style lounge.