Mark Louis is Alamo Drafthouse Cinemas director of presentation. In that role, he is responsible for maintaining the level of technology that has become central to the exhibitor’s brand and identity. Louis is currently overseeing the opening of seven new Alamo theatres across the United States, while simultaneously maintaining the quality control of the established sites. When I contacted him to talk about how he approaches new builds he described himself as “busier that a one-armed reel-to-reel projectionist,” but he agreed to talk via email. Here’s an excerpted version of our conversation.
As part of its exhibit at the Consumer Electronics Show taking place this week in Las Vegas, CJ 4DPlex unveiled the prototype of ultra-wide zoom lens projection technology that the company is currently exploring to help existing movie theatres reconfigure their auditoriums and enable them to install bigger screen
The Aquarium of the Pacific, located near the waterfront in Long Beach, California, recently opened its “aquarium of the future,” called Pacific Visions, which features an immersive theatre, multiple interactive art installations, and hands-on multimedia displays. Brian Edwards, owner of Edwards Technologies, the integration firm that designed and installed the theatre AV and FX system at aquarium, says the project is an example of the future of both the AV industry and of storytelling as a whole.
United Cinema Chain Kino Okko will be the first company to introduce the Dolby Cinema experience to the Russian market at its Cinema Park Metropolis in Moscow. Dolby Atmos immersive audio technology has been successfully deployed at several Russian movie theatres in recent years.
Odeon Cinemas Group is adding new Dolby Cinema auditoriums at two locations: Odeon Manchester Trafford Centre and Odeon Luxe Birmingham Broadway Plaza.
Diesel Kino, an exhibitor located approximately 50 kilometers from the borders of Slovenia and Hungary, will open an MX4D auditorium next month. Diesel’s first MX4D theatre will have 112 seats configured into 28 benches.
Kinopolis Gruppe today announced that it has opened Germany’s first Dolby Cinema at the renowned Mathäser Palast in Munich. In addition, the Dolby Cinema at Mathäser will have its own entrance as well as a lounge area for film fans to enjoy the refreshments and beverages that will be on offer in a VIP style lounge.
Next week at CinemaCon, Dolby will highlight a year of global growth that shows no signs of slowing down and will also exhibit a full spectrum of innovative, technologies for cinema exhibition, including the new Dolby Cinema Processor CP950.
Leading Polish cinema equipment and servicing company ArtTech is now the distributor of the Tibex T/WS projector lift and boothless cinema ventilation uniit, products that combine cost and space savings with the comfort of easy maintenance.
Self-service ticket kiosks have wide acceptance in movie theatres, but Brisbane-based TouchMate saw the potential in combining the widespread use of video walls in cinema foyers with kiosk-style features. To bring the concept to market, the company joined forces with touch sensor supplier Zytronic. TouchMate director David Ellsworth said, “Our system is an evolution of the current technology. Traditionally, the cinema might spend more than $50,000 on a video wall then install eight self-service kiosks that might cost an extra $50,000-plus. If you merge the two technologies you halve the capital costs and costs of maintenance. You save space and money.”